Andrea Raab, Customer Service
+49 3641 3 16 10 20
We work with you to develop a strategy that will sustainably propel your products to the top of the competition. Trust our industry-leading customers who rely on Smart Commerce for consulting and implementation of their digital solutions in B2B sales! With our expertise, we support you in driving digitalization in wholesale and strengthening your B2B customer loyalty.
Nowadays, B2B e-commerce wholesalers not only have to offer customized e-commerce solutions for various customer needs, but also continuously optimize processes and expand their own customer base in order to increase sales. Hardly any other target group is as loyal to a retailer as B2B wholesale customers. We show you how to automate your business processes, manage inventory more effectively, optimize supply chains, and much more. Thanks to our years of experience working with successful wholesalers, we offer industry expertise and technical know-how that helps our customers take the right next steps.
How and in which areas is traditional wholesale threatened by digital change and which services create a comparative competitive advantage? Find out the answer now and download our white paper on the topic!
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Long-term partnership in digital consulting and e-commerce | Project testimonial with fischer CDO, Matthias Schneider | The complete story
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B2B business processes require a large number of steps and involve various stakeholders. Integrating e-commerce platforms into these processes can be difficult and usually requires extensive and individual customization.
B2B customers often have specific requirements that can make it difficult to implement an e-commerce platform. Younger target groups in particular expect comprehensive digital interfaces and services. Some customers, for example, require special payment or shipping options that are difficult to integrate.
It is important to ensure that data is accurately captured and managed to ensure the accuracy of orders, shipping, and billing for the customer as well as yourself. However, integrating eCommerce platforms into existing IT systems and managing data collected across multiple channels can be challenging.
eCommerce platforms require special resources and in-depth technical expertise to be successfully implemented and managed. The complexity of such systems can lead to technical problems and challenges in maintenance and updating.
B2B wholesalers often operate in a highly competitive environment. An e-commerce platform can help them become or remain competitive, but it can be difficult to stand out from the competition and create a consistent online presence. To retain customers in the long term, wholesalers today need to offer a modern customer experience with comprehensive service packages.
Our work speaks for itself! Trust industry-leading B2B and B2C wholesalers who rely on a close partnership with Smart Commerce for digitalization and e-commerce!
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Customer loyalty in B2B e-commerce is crucial for building long-term business relationships and strengthening customer loyalty. Unlike in the B2C sector, where emotions and individual experiences often take center stage, customer loyalty in the B2B sector is based on efficiency, reliability, and added value. Some strategies and solutions that help our customers increase sales, boost conversion rates, and improve customer loyalty include:
1. Personalized customer portals:
Solution: We implement personalized online portals tailored to the specific needs and purchasing behavior of your customers.Example: The platform solutions offered by our technology partners provide extensive personalization options, from individual product recommendations to customized pricing.
2. Efficient ordering processes:
Solution: Simplify and automate the ordering process to save time and minimize errors.Example: Payment tools and an extended checkout process enable customers to order directly from their own procurement system, which significantly speeds up the process.
3. Data-driven insights:
Solution: Use data analytics to gain insights into your customers' purchasing behavior and provide them with relevant offers.Example: Tools such as emarsys and Piwik Pro allow you to generate detailed reports and adjust your marketing strategies accordingly.
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FÖRCH is one of Germany's leading suppliers of products for trade and industry. With a profound eCommerce strategy, FÖRCH has worked with Smart Commerce to develop a modern online shop and a future-proof eCommerce architecture for its international business. Find out more about the project and the ongoing collaboration in our success story!
Artificial intelligence (AI) is increasingly finding its way into wholesale and offers a wide range of solutions that are relevant both today and in the future. Here are some specific applications and examples:
1. Inventory management and demand forecasting:
2. Dynamic pricing:
3. Customer service and chatbots:
4. Fraud detection:
5. Personalized marketing:
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The Smart Commerce mission is to enable long-term eCommerce success for our customers. We achieve this thanks to a team of excellent eCommerce experts and strong technology partners with suitable solutions for your requirements.
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Our approach follows an established principle based on close cooperation between our customers, their stakeholders, our digital consultants, and senior developers, promoting strong communication. This allows us to get to know not only you, but also your company, your customers, and your products. We then develop backlogs tailored to your needs and start implementation in a cost- and time-efficient manner to align your digital solutions for sustainable success.
We start by jointly analysing your business goals, customer requirements and market conditions. We record the customer journeys and identify all relevant touchpoints. We review the existing system landscape, clarify technical dependencies and define clear key performance indicators (KPIs).
Based on the findings, we develop a DXP strategy that is tailored to your target group and your business objectives. We create detailed customer journeys and plan the personalisation options. We also take into account the seamless integration of content, commerce and customer data management.
The first release is carried out as a minimum viable product (MVP) in order to obtain feedback quickly and make targeted optimisations. We implement the core functions and ensure a rapid market launch. Performance and user experience are continuously monitored and adjusted.
After the successful go-live, we take over the support and further development of your DXP. We take care of technical maintenance, regular updates and the integration of new functions. This ensures that your DXP remains agile and adapts dynamically to new market requirements and customer needs.
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Discover our unique consulting approach for your online success.
Maximise your eCommerce potential with our Digital Experience Platform - personalised experiences, seamless integrations, more conversions!
We develop & implement customised e-commerce systems for you with leading technology partners.
Optimise your product management with our PIM services - centralised, efficient, error-free. More consistency, less effort!
Modern public cloud solutions with maximum automation for operating efficient e-commerce systems.
Use artificial intelligence for your online success - smarter processes, personalised experiences, more sales. Future-proof and efficient!
We would be glad to provide advice and support on your journey to long-term eCommerce success. Our eCommerce experts are eager to hear about your project!
Phone Number:+49 341 99 15 36 00
E-Mail:hello@smartcommerce.de
+49 341 99 15 36 00hello(at)smartcommerce.de
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