Theo FÖRCH GmbH & Co. KG

With a consolidated annual turnover of 514 million euros in 2021, Förch is one of the leading German providers of products for crafts and industry. The company's headquarters in Neuenstadt am Kocher (Baden-Württemberg) is located near the original birthplace of the direct sales company. While for other industries, the much-quoted starting point is often a garage, for founder Theo Förch in 1963, it was his parents' barn. Today, the company offers over 100,000 workshop, assembly, and fastening articles. However, Förch remains a 100% family-owned company where the human factor and personal contact continue to play a crucial role.

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Modern Omnichannel eCommerce Strategy

The new SAP Commerce system provides modern solutions for B2B wholesale customers without replacing the established relationship between the customer and the field sales force or altering the company's DNA. Instead, the traditional field sales force has been complemented by digital sales channels that cater to digital customer needs and target new customer segments. The entire company benefits from the desired 360-degree view of the customer, while customers themselves benefit from individualized, customizable channels and a comprehensive digital package with the highest level of service quality.


Headless Commerce Approach: SAP BTP for Consistent Data Exchange

The implemented SAP Business Technology Platform (BTP) helped effectively reduce the integration effort arising from the inherent complexity and ensured stable and performant data exchange between all participants in the company's system landscape, both during the project and beyond.


[Translate to Englisch:] Successstory FÖRCH eCommerce

Successstory: Die Umsetzung einer Omnichannel eCommerce Strategie bei Theo Förch GmbH & Co. KG

FÖRCH ist einer der führenden deutschen Anbieter von Produkten für Handwerk und Industrie. Mit einer profunden eCommerce-Strategie hat FÖRCH gemeinsam mit Smart Commerce einen modernen Onlineshop und eine zukunftssichere eCommerce Architektur für das international agierende Geschäft aufgebaut. Erfahren Sie mehr über das Projekt und die fortlaufende Zusammenarbeit in unserer Successstory!

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Omnichannel customer portal at FÖRCH

How FÖRCH as a wholesaler shapes everyday customer life with digital services / 06/13/2023 / 3:15 pm / World Class Business Leaders

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