How B2B customer portals create added value for customers and companies

The internal and external digital structures of B2B companies have had to constantly evolve in recent years under the pressure of market and customer demands. The demands on digital services and performance have risen sharply. One way to meet these demands is the use of customer portals. Customer portals or Customer Experience Platforms (CX-Platforms) are digital contact points with a self-service concept.

Customer service includes FAQs as well as information such as order status, invoices, promotions, news and digital contact points to advisors. The customer portal acts as a digital interface between the customer and the salesperson at all points of the customer journey. The most important functions from webshop, sales, service and marketing flow together here. Companies that use customer portals create impressive advantages for themselves in customer communication and process optimisation.

Advantages of B2B customer portals

B2B companies cannot ignore customer portals if they want to gain a clear advantage over competitors. However, such portals offer measurable improvements not only for the companies, but above all for their customers.

Increased efficiency

Via personal accounts, customers can centrally view, manage and optimise processes.

Cost savings

Routine tasks of employees are reduced in a targeted manner. This way, the focus can be directed towards acquisition and upselling.


Seeing all relevant data at a glance gives customers more control over their business.


Support your customers in their daily challenges with personalised content and offers.

Your strategy for a successful customer portal

The positive implications of a B2B customer portal are obvious.
To ensure that the implementation is a complete success, we support you with strategic and technological expertise.

1. planning

Which functions bring the greatest added value for the target group and the company? How can existing processes and systems be integrated? We support you in planning your project and work with you to develop the project scope, a project roadmap and find the right system.

2. implementation

We implement and integrate your B2B customer portal into your existing system landscape, ensure consistent data flow to ERP, CRM and other third-party systems, and create an excellent customer experience with a clear and consistent UI and UX.

3. optimization

Exploit the potential of your customer portal further and focus on innovation! We support you in the data-based further and new development of features and processes in your customer portal.

SEEFELDER eCommerce Successstory Cover

Successstory: Unified Commerce im B2B – Die erfolgreiche Umsetzung der SEEFELDER Plattform.

Das rasante Unternehmenswachstum in den letzten Jahren machte eine eCommerce-Strategie zum entscheidenden Pfeiler für zukünftigen Geschäftserfolg von SEEFELDER. Um auch zukünftig den hohen Kundenerwartungen aber auch eigenen Ambitionen gerecht zu werden, war der nächste logische Schritt die Konzeption und Implementierung einer zukunftssicheren und skalierbaren Omnichannel-Plattform.  Erfahren Sie mehr über das Projekt und die fortlaufende Zusammenarbeit in unserer Successstory!

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Omnichannel customer portal at FÖRCH

How FÖRCH as a wholesaler shapes everyday customer life with digital services / 06/13/2023 / 3:15 pm / World Class Business Leaders

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We are happy to assist you!

We would be glad to provide advice and support on your journey to long-term eCommerce success. Our eCommerce experts are eager to hear about your project!

Phone Number:
+49 341 99 15 36 00


Contact our experts directly:

[Translate to Englisch:]

Sebastian Wetzel, Director Sales & Marketing

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