Our principle for the success of your project

Excellent eCommerce strategies, concepts, requirement specifications, and implementation plans require professional execution. Typically, we tailor established standard software products such as Intershop, SAP Commerce Cloud, or Sitecore Commerce to the specific requirements of our clients and integrate them into existing customer systems. We also specialize in migrating legacy systems to state-of-the-art systems, which is a core part of our business.

During implementation, our experienced project managers, web designers, developers, and strategic consultants work closely together. This ensures transparent project infrastructure setup, web design of the online shop (particularly the storefront), system integration with third-party systems, and customization—functional adjustments of standard software products. Our project-experienced staff are knowledgeable about the best eCommerce standard software products and utilize the most suitable configuration and optimal customization for implementing customer-specific systems.

After a successful implementation, we conduct structured reviews. This allows for continuous optimization of the eCommerce architecture, its implementation, and code quality. It improves performance and ensures a scalable, performant, and operational software design.
 

To achieve success in eCommerce, you also need a smart and efficient technical operation that supports your growth. In order to help you make the most of your eCommerce platform, we take care of the technical operation of your systems. Alongside modern incident management systems, we utilize a ticketing system through which we transparently work on solutions. Should any issues arise, you can reach our help desk 24/7.

To provide you with great flexibility and minimize hardware costs, we offer the operation of your online and eCommerce platforms in the cloud. We employ the concept of continuous enhancement, which was developed in collaboration with the University of Leipzig. To ensure the seamless operation of your systems and maximize the potential of your products, we utilize modern approaches for high availability, conduct routine load and performance tests, and leverage proven methods such as the DevOps strategy or a knowledge base where we consolidate and share our project experiences transparently.

To optimize eCommerce, continuous improvement is essential. This is often referred to as the continuous improvement cycle or the path to the "ideal eShop." It involves making adjustments and analyzing and measuring their impact, as well as identifying better alternatives through testing.

We have various options available for improvement, and we utilize them based on the specific needs of each client project. A/B testing is a method where two versions of an eCommerce system, the original version and a modified version, are compared and evaluated by a machine in an unemotional manner. Multivariate testing involves changing multiple variables and testing their effectiveness. User experience testing involves the participation of actual users. Different user types perform typical tasks on an eCommerce testing platform, and our experts identify usability weaknesses. Web analytics is used to examine the effects of adjustments on visitor behavior on websites. This allows for analysis, optimization, and control of eCommerce processes. The use of additional tools enables us to measure a wide range of eCommerce metrics and marketing actions. Professional conversion rate optimization is a central aspect of continuous improvement. Ongoing optimization of other business KPIs extends across all eCommerce areas, including online product range, the eShop itself, online marketing, and service and fulfillment. In a business performance review of an existing eCommerce system, we comprehensively analyze and compare these eCommerce metrics across online offerings, the customer experience in the online shop, online marketing, and multi-channel services. Personas represent different user groups of your eCommerce solution. Developing personas is a User-Centered Design method to keep the target audience in mind. They help the team put themselves in the shoes of potential users and maintain that perspective throughout the entire design and development process.

Finally, based on these principles, our experienced project managers, in collaboration with you, select the best approaches, considering the cost-benefit analysis.