Sales in transition

In the course of the digital transformation, customers today expect the same service in business that they already know from their private lives. B2B sales must also adapt to this change in order to continue to reach and convince B2B decision-makers. Individual customer needs and their increased demands are central here. These must be addressed through tailored communication, offers and advice. At the same time, digital sales also offers the opportunity to relieve the workload of the company's own employees, because central actions such as information procurement or ordering processes can be carried out online by customers themselves in the future with the right adjustments. But how can the path of digital sales be taken successfully and sustainably?


of B2B buyers use the internet when researching purchases.

30 €

is the average cost of a B2B lead for products, services and technology.


of B2B decision-makers prefer to buy online once they have made their decision.

Trust our expertise

Together with us, you will embark on the path to Sales 4.0. Our experts will work with you to evaluate your existing internal and external sales processes, customer segments and digital systems already in place. We then support you in implementing the identified measures.

Scaling sales processes

Together, we develop goals and strategies for the successful digitalisation of your sales based on your current sales processes. Both your employees and your customers can thus be introduced to new processes and added value step by step.

Increase customer satisfaction

The demands of our customers are evolving: more personal responsibility and increased online activity, but also individualisation are the focus. With a customer-centric focus, we identify concrete requirements and create digital services that fit your customers.

Involve all departments

The digitalisation of customer approach and management no longer only includes sales, but also the service department and marketing. The mission is for all departments to establish common goals, values and ways to develop individual advantages for their own work.

Data-driven decision-making

Data collected through digital systems not only offers the possibility to access central information more quickly, but also to profitably analyse the efficiency and effectiveness of measures. In this way, informed, data-driven decisions can be made.

Our projects at a glance

Get an overview of our projects in the areas of digital strategy and eCommerce consulting, development of eCommerce solutions and managed cloud services as well as digital marketing.

To our projects

Technology Solutions

The Smart Commerce mission is to enable long-term eCommerce success for our customers. We achieve this thanks to a team of excellent eCommerce experts and strong technology partners with suitable solutions for your requirements.

Read more!

Our services at a glance

Digital strategy and eCommerce consulting

Discover our unique consulting approach for your eCommerce success.

Development of eCommerce solutions

We develop & implement customised eCommerce systems for you with leading technology partners.

Managed Cloud Services

Modern public cloud solutions with maximum automation for the operation of efficient eCommerce systems.

We are happy to assist you!

We would be glad to provide advice and support on your journey to long-term eCommerce success. Our eCommerce experts are eager to hear about your project!

Phone Number:
+49 341 99 15 36 00


Contact our experts directly:

[Translate to Englisch:]

Sebastian Wetzel, Director Sales & Marketing

Sign up for our newsletter now!

Dive into the world of eCommerce with the Smart Commerce SE Newsletter and stay always up-to-date. To get started, simply sign up with your email address.