The marketing automation platform

You want more for your digital marketing than newsletters and targeting based on the watering-can principle? With the emarsys Marketing Automation platform, you can reach your leads and customers along the customer journey with relevant, personalized messages on a wide range of channels. Improve your marketing KPIs and create added value for your customers with tailored campaigns. emarsys supports your marketing team in planning and targeting with AI and data-driven measures.

To emarsys

How does emarsys work?

emarsys is a powerful marketing automation platform built on a state-of-the-art AI infrastructure. In your technology stack, customer, product transaction and interaction data converge in the platform, which you can use to create tailored customer segments and automated marketing campaigns.

The emarsys platform enables you to collect and analyze this data in real time. You can identify behavioral patterns, understand preferences and create personalized messages to target your customers at every step of their customer journey. All this with a user-optimized UI.

Our marketing automation services for you:

1. marketing automation strategy:

We identify with you what potential Marketing Automation has for your marketing team and your target group. We define goals and measures, plan cross-channel marketing campaigns and create a stable foundation for the successful use of the software.

2. implementation:

As an emarsys partner, we set up the system for you and take care of the complete configuration from basic installation to operation. We integrate the platform into your system architecture and ensure that the right data is available for your campaigns.

3. operational support and training:

Our marketing automation experts support you and your team in the operational use of the emarsys platform. In tandem with your marketing staff, we create campaigns, workflows and much more. Our goal is to train your marketing team and enable them to use the platform through a know-how transfer.

Advantages of emarsys

AI-driven automation

emarsys uses advanced AI algorithms to automate and customize your marketing campaigns. By segmenting your customers and personalizing content, you can create a customized customer journey that leads to increased customer satisfaction and loyalty.

Data-based insights

emarsys enables you to tap the full potential of your customer data. By analyzing behavioral and transactional data, you can develop targeted marketing campaigns based on your customers' individual needs and preferences.


emarsys gives you the ability to seamlessly interact with your customers across multiple channels. Whether it's email, SMS, social media or push notifications, you can send your messages to the right place at the right time and deliver a consistent brand experience across all touchpoints.

emarsys product portfolio

Personalized marketing campaigns

With emarsys, you can create personalized marketing campaigns for thousands of customers at once. AI-driven automation allows you to send customized messages based on each customer's specific interests and behavior. As a result, you not only increase the relevance of your marketing communications, but also conversion rates and customer satisfaction.

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Customer Lifecycle Management

emarsys helps you manage the entire customer lifecycle. From acquisition to customer retention to repeat purchases, you can take targeted measures to retain your customers over the long term. With emarsys, you have the tools to reactivate customers, encourage them to buy through personalized offers and build long-term customer loyalty.

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Real-time analysis and optimization

emarsys offers you extensive analysis options to measure and continuously improve the success of your marketing campaigns. You can track key metrics in real time, identify trends and adjust your marketing strategy accordingly. Through continuous optimization, you increase the effectiveness of your campaigns and achieve a higher return on your marketing budget.

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Solutions for branches

The right set-up for every industry. Trust in our expertise and start your eCommerce success with us.

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Our services at a glance

Digital strategy and eCommerce consulting

Discover our unique consulting approach for your eCommerce success.

Development of eCommerce solutions

We develop & implement customised eCommerce systems for you with leading technology partners.

Managed Cloud Services

Modern public cloud solutions with maximum automation for the operation of efficient eCommerce systems.

We are happy to assist you!

We would be glad to provide advice and support on your journey to long-term eCommerce success. Our eCommerce experts are eager to hear about your project!

Phone Number:
+49 341 99 15 36 00


Contact our experts directly:

[Translate to Englisch:]

Sebastian Wetzel, Director Sales & Marketing

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