Lusill Gebauer, Customer Service
+49 3641 3 16 10 20
Learn more about users while always keeping data protection in mind.
With our partner Piwik Pro, you not only get a comprehensive analytics platform, but also tag management with a content tool. Piwik Pro follows a high standard of data protection and integrates international requirements seamlessly. In this way, you succeed in achieving a comprehensive data basis while taking data protection into account. In addition, you can use Piwik with comprehensive data integrations as a customer data platform and thus obtain a 360° customer view.
To Piwik Pro
Content is one thing, but the right distribution is another. For this reason, we aim to design content with the subsequent marketing channels in mind. For example, a content campaign becomes two newsletters, five LinkedIn posts and one blog post. This not only reduces the production effort, but also ensures that all content fits seamlessly into its subsequent distribution channels.
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By measuring interaction data provided by either your web analytics software or the respective content platforms, we can continuously improve your content. But interactions are not everything. In the end, the decisive factor is whether this content also brings in new customers. To do this, we evaluate the user sources and user flows of your website and draw the right conclusions.
With Piwik Pro, our customers rely on a privacy-compliant and scalable analytics suite that can be extended as a CDP if required. The analytics solution offers full integration of consent management, tag management and analysis. This turns what used to be three tools into one!"
The positive implications of a B2B customer portal are obvious. To ensure that the implementation is a complete success, we support you with strategic and technological expertise.
Das Analytics-Modul von Piwik Pro bietet Unternehmen einen detaillierten Einblick in eingehende Datenströme von verschiedenen Quellen und Kanälen. Diese Funktion ermöglicht es Unternehmen, das Verhalten ihrer Kunden und die Leistung ihrer Marketingkampagnen in Echtzeit zu verstehen und datengesteuerte Entscheidungen zu treffen.
Umfassende Standard-KPIs und detailliertes Eventtracking, um alle Aspekte des Nutzerverhaltens zu erfassen
Ergänzung der zahlreichen Standardberichte durch Benutzerdefinierte Berichte und Dashboards
Dank Echtzeit-Analysen können Sie Änderungen sofort einsehen und ermöglichen eine schnelle Reaktion
Das Tag Manager Modul von Piwik Pro bietet Ihnen eine effiziente Verwaltung und Aussteuerung aller Ihrer Tracking-Tags an einem zentralen Ort.
Schnelle Implementierung über den Piwik Pro Standard Tag
Nutzen Sie Funktionen wie Versionierung, Debuggin und Rollbacks und optimale Kontrolle über die Datenerfassung zu erhalten.
Maximale Datenschutzsicherheit durch die volle Integration der Consent-Kategorien.
Mit dem Piwik Pro Consent Manager können Sie die Einwilligungen Ihrer Nutzer zur Datensammlung konsequent gewährleisten und schaffen so Transparenz und Vertrauen.
Holen Sie die Zustimmung Ihrer Nutzer ein und bieten Sie granuale Zustimmung zu verschiedenen Consent Kategorien
Passen Sie das Consent Banner individuell an Ihre Bedürfnisse und Designvorgaben an.
Verwalten Sie die Anfragen Ihrer Nutzer zentral über Anfrageformulare
Schaffen Sie mit der Customer Dataplatform von Piwik Pro eine 360° Kundenanalyse, um Ihre Kunden noch besser zu verstehen. Durch das Zusammenbringen von Daten aus verschiedenen Datenquellen schaffen Sie Insights, verbessern Ihre Marketingaktivitäten und können das Kundenerlebnis steigern.
Integrieren Sie nahtlos Daten aus mobilen Apps, Webseite, CRM-Systemen und vielen mehr in einer zentralen Plattform
Erstellen Sie detaillierte Kundenprofile mit Informationen zu Verhalten, Präferenzen und Demografie
Finden Sie die passendende Kampagne für Ihre Zielgruppen und erreichen jeden Kunden individuell mit dem richtigen Angebot
Thanks to efficient and resource-saving automation, even smaller eCommerce teams can achieve impressive results in multiple channels. With FACT-Finder, you can increase your online sales by up to a third and add search functions to your B2B eCommerce platform that match those of modern B2C shops.
FÖRCH is one of the leading German suppliers of products for trade and industry. With a profound eCommerce strategy, FÖRCH has built a modern online shop and a future-proof eCommerce architecture for the internationally operating business together with Smart Commerce. Learn more about the project and the ongoing cooperation in our success story!
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Piwik Pro for B2B companies as an alternative to Google Analytics: With increasing digitalisation, the relevance of customer data, its correct analysis and the integration of the insights gained from it for business success is also growing. For a long time, Google Analytics dominated the market as a web analytics tool. However, with the version update to GA4, users are faced with huge challenges, including increased data protection requirements. In our whitepaper, we compare GA4 with a promising alternative - Piwik Pro. Find out how data protection, consent management and efficient data analysis can become key aspects of a successful corporate strategy.
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