Andrea Raab, Customer Service
+49 341 99 15 36 00
The design of your website or online shop has a major impact on the satisfaction of your customers and, accordingly, your business success. After all, eCommerce customers demand a seamless and engaging shopping experience.
Our experience design teams develop unique customer experiences to suit your brand and target audience. We combine modern design approaches with the necessary industry expertise to create an interactive and seamless shopping experience that will delight your customers. Our consultants guide them through the conception, planning process and implement your requirements and our expert knowledge in design and UX. We make it a point to include your feedback and that of your customers in the process.
Good UX design is a necessary link between our clients' goals and the needs of their users.“
A major challenge in experience design is the need to be close to the customer. As a service provider, we work closely with you to integrate your vision and customer experience into the process. This means in a close exchange, planning, designing and optimising.
User experience testing is where actual users come into play. While performing typical tasks on an eCommerce website, our experts uncover what usability weaknesses the application has through observation and structured questioning.
In a usability test, we observe and interview users from your target group in a structured way while they perform concrete tasks that are typical for your eCommerce website. It is crucial for the results that the test participants correspond 100% to the target group. Whether average online shoppers or business buyers: we have access to a wide range of target groups, even those that are difficult to reach, via an extensive panel of test persons.
The test itself is moderated by an experienced usability expert. By observing the participants, we record where and what a usability problem is and how the users experience your website. In our observation room, you have the opportunity to follow the usability tests: You experience the users live while using your website, hear their unfiltered attitude towards the product and see the application through your users' eyes, so to speak.
...collect feedback - this includes people who are not yet part of your customer base.
...test continuously - is essential to identify trends and changes in the user experience of your target group or to identify changing needs.
Further Methods and Tools:
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We test user interfaces that should enable the easiest and most intuitive use possible. Examples of application areas are not only websites (portals, B2C online shops, B2B eCommerce websites, web apps, ...), but also mobile apps (native apps, tablets, smartphones, ...) or prototypes (simple prototypes, scribbles, concepts, ...). In principle, the tests can be carried out anywhere, also as remote tests independent of location. This makes sense, for example, if the users are to remain in their familiar environment at home or at work. Of course, you can follow the tests live. You can arrange a preliminary meeting for user experience testing here.
Understanding the target group: What influences our users what needs do they have and what problems are they dealing with? And: how can we solve the latter?
Solution finding: How do we solve problems and how do we create innovative experiences that prevent them from arising in the first place?
Discover our unique consulting approach for your e-commerce success.
We develop & implement customised eCommerce systems for you with leading technology partners.
Modern public cloud solutions with maximum automation for the operation of efficient e-commerce systems.
Asking questions costs nothing! Can we assist you with a problem? Or are you interested in collaboration? Or do you have any remaining questions? Please don't hesitate to reach out to us! We are here to help!
Phone Number:+49 341 99 15 36 00
+49 341 99 15 36 00hello(at)smartcommerce.de
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