KION Group

The KION Group is a globally leading provider of forklift trucks, warehouse technology, and associated services, as well as supply chain solutions. With its logistics solutions, the KION Group optimizes material and information flow in factories, warehouses, and distribution centers in more than 100 countries. According to its own statements, the group is the largest manufacturer of industrial trucks in Europe, the second-largest globally, and a leading provider of automation technology. Dematic, the latest member of the KION Group, specializes in automated material flow with a comprehensive range of intelligent supply chain and automation solutions. Egemin Automation offers logistics automation with particular expertise in automated guided vehicle systems (AGVs). The brands Linde and STILL serve the premium market for industrial trucks.

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[Translate to Englisch:] Logo KION Group

Migration Specification

Smart Commerce SE conducted the technology transition to the SAP Commerce Cloud (formerly Hybris) for Linde Material Handling, a KION Group company. Together, they developed a sustainable, user-oriented, and data-centric multi-tenant commerce platform that offers a comprehensive user experience. This platform enables the sales of vehicles and digital products, as well as the rental and sale of products. It meets the most modern requirements for a B2B shop.

eCommerce Success Story KION Group Cover

Successstory: Großkonzern im eCommerce Dschungel - Digitalisierung traditioneller Brands & Sparten am Beispiel KION Group

eCommerce in einem Großkonzern bedeutet Automatisierung entlang der Customer Journey. Dennoch schafft KION Group, der weltweit zweitgrößte Gabelstaplerhersteller, die Verbindung zwischen zukunftsfähigem eCommerce & persönlichem Kundenerlebnis. In der Successstory erfahren Sie, wie ein Konzern den Spagat zwischen Großkundenvertrieb und vielen kleinen neuen Kunden mit einer Multibrand- und Multimandantenplattform schafft. Außerdem beantworten wir, wie der Einsatz hybrider Verkaufsmodelle für komplexe Produkte in einem Großkonzern funktioniert und warum die Verbindung von CRM und eCommerce dafür essenziell ist.

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