Lusill Gebauer, Customer Service
+49 3641 3 16 10 20
Digitalisation has also begun in your industry. Now is the time for a clear vision and a structured approach to pull ahead of your competitors in the digital fast lane.
Product brochures, telephone enquiries, price lists – everything is being replaced by the internet. Digitalisation has also begun in your industry. What you need now is a long-term vision and a structured approach in order to overtake your competitors and to secure and expand your market share online.
Content is one thing, but the right distribution is another. For this reason, we aim to design content with the subsequent marketing channels in mind. For example, a content campaign becomes two newsletters, five LinkedIn posts and one blog post. This not only reduces the production effort, but also ensures that all content fits seamlessly into its subsequent distribution channels.
Let's get started!
By measuring interaction data provided by either your web analytics software or the respective content platforms, we can continuously improve your content. But interactions are not everything. In the end, the decisive factor is whether this content also brings in new customers. To do this, we evaluate the user sources and user flows of your website and draw the right conclusions.
We focus on empowerment and value long-term partnerships in eCommerce.
FACT-Finder does more than conventional search methods, which, for example, are based only on maintenance-intensive word lists.
The positive implications of a B2B customer portal are obvious. To ensure that the implementation is a complete success, we support you with strategic and technological expertise.
Which functions bring the greatest added value for the target group and the company? How can existing processes and systems be integrated? We support you in planning your project and work with you to develop the project scope, a project roadmap and find the right system.
We implement and integrate your B2B customer portal into your existing system landscape, ensure consistent data flow to ERP, CRM and other third-party systems, and create an excellent customer experience with a clear and consistent UI and UX.
Exploit the potential of your customer portal further and focus on innovation! We support you in the data-based further and new development of features and processes in your customer portal.
Thanks to efficient and resource-saving automation, even smaller eCommerce teams can achieve impressive results in multiple channels. With FACT-Finder, you can increase your online sales by up to a third and add search functions to your B2B eCommerce platform that match those of modern B2C shops.
Marketing has always had the task of informing target customers about your products and making their decision easier. Back then, this meant booking advertising inventory and then keeping your fingers firmly crossed in the marketing office. Today, with the right strategy, undreamt-of possibilities are available to you.
Out of millions of people, you play your content directly to your pocket to exactly the 200 decision-makers relevant to you. Show your potential customers how your product works in detail – before they have decided on it. Offer a product configurator and individualise every step of the value chain. And the list goes on and on.
Neither Rome nor the internet was built in a day. Your marketing doesn't have to rush headlong into digitalisation either.
We accompany you along the way and evaluate your digital marketing strategy at regular intervals. Your industry, needs and budgets are taken into account in our considerations.
In the end, however, it is your customers and prospects who decide what works and what does not. That is our conviction.
The biggest advantage: with the right data collection, your marketing is no longer dependent on assumptions and a gut feeling. Should we give customers the opportunity to buy our products directly, or should we go the sales route? Let's try both!
Should we rather target department heads or general managers with our ads? Let's find out!
Over time, they will build a data-driven experience that is literally priceless
The selection of the right partner is a key success factor for eCommerce projects. It was important to us that the implementation approach aligns with FÖRCH's work style and corporate culture, enabling the involved parties to collaborate effectively, and that our partner has sufficient industry experience.“
Smart Commerce unterstützt FÖRCH ganzheitlich im Digital Marketing. Begonnen mit der Entwicklung und Umsetzung einer langfristigen Digital Marketing Strategie bis hin zur Umsetzung einzelner Elemente aus dieser:
Mehr erfahren
Dank der Unterstützung durch das Digital Consulting Team von Smart Commerce verzeichnet fischer stetig wachsende organische Sichtbarkeit sowie organischen Traffic:
Smart Commerce schult und betreuut das Raiffeisen Waren GmbH Team im Bereich:
SEO-Optimierung & Webanalyse im Rahmen der technischen Website-Optimierung und dem Einrichten und individuellen Anpassen des Webanalyse-Tools
SEA & Employer Branding: Schulungen für Mitarbeitende im Bereich SEA + gemeinsame Kampagnenplanung und -betreuung, Evaluation und Optimierung von Employer Branding-Maßnahmen.
Know-How-Transfer: Mitarbeiter haben nun das nötige strategische und operative Wissen zur Optimierung von Webseiten und Kampagnen, können KPIs analysieren, datenbasierte Maßnahmen ergreifen und Zielgruppenbedürfnisse besser verstehen.
Dank der operativen Unterstützung und den Trainings durch das Digital Consulting Team von Smart Commerce kann das Digital Marketing Team von bosch Tiernahrung:
auf gemeinsam definierte KPIs und angelegte Reportings in den digitalen Kanälen zugreifen + diese zielgerichtet und effektiv steuern
die eigene Social Media Community weiter (selbstständig) aufbauen und auf einen Newsletter Verteiler mit qualitativen Inhalten zugreifen
Budgetplanung für Social Media Kampagnen durchfüren.
After the design rebrush of the fischer online shop, its visibility had fallen sharply. The aim of the collaboration with Smart Commerce was therefore to return to the original visibility and top rankings. In the project success story, you will learn about the differences between SEO in B2C and B2B, which measures you should prioritise in different SEO areas and how to successfully implement your SEO strategy (with up to 193% visibility increase, 418% click increase and top 10 rankings for your central keywords).
Download now
ECC Webtalk / 23.05.2023 / 11 am / Dr. Kai Hudetz
Request now!
Get an overview of our projects in the areas of digital strategy and eCommerce consulting, development of eCommerce solutions and managed cloud services as well as digital marketing.
To our projects
Discover our unique consulting approach for your eCommerce success.
Modern public cloud solutions with maximum automation for the operation of efficient eCommerce systems.
Maximise your eCommerce potential with our Digital Experience Platform - personalised experiences, seamless integrations, more conversions!
Optimise your product management with our PIM services - centralised, efficient, error-free. More consistency, less effort!
Use artificial intelligence for your online success - smarter processes, personalised experiences, more sales. Future-proof and efficient!
Asking questions costs nothing! Can we assist you with a problem? Or are you interested in collaboration? Or do you have any remaining questions? Please don't hesitate to reach out to us! We are here to help!
Phone Number:+49 3641 3 16 10 20
E-Mail:hello@smartcommerce.de
+49 3641 3 16 10 20hello(at)smartcommerce.de
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