Your digital marketing strategy for success

The cards are being reshuffled in marketing

Product brochures, telephone enquiries, price lists – everything is being replaced by the internet. Digitalisation has also begun in your industry. What you need now is a long-term vision and a structured approach in order to overtake your competitors and to secure and expand your market share online.

The internet is full of potential

Marketing has always had the task of informing target customers about your products and making their decision easier. Back then, this meant booking advertising inventory and then keeping your fingers firmly crossed in the marketing office. Today, with the right strategy, undreamt-of possibilities are available to you. 

Out of millions of people, you play your content directly to your pocket to exactly the 200 decision-makers relevant to you. Show your potential customers how your product works in detail – before they have decided on it. Offer a product configurator and individualise every step of the value chain. And the list goes on and on.

In continuous steps into the digital world

Neither Rome nor the internet was built in a day. Your marketing doesn't have to rush headlong into digitalisation either. 

We accompany you along the way and evaluate your digital marketing strategy at regular intervals. Your industry, needs and budgets are taken into account in our considerations.

In the end, however, it is your customers and prospects who decide what works and what does not. That is our conviction.

Evidence-based marketing

The biggest advantage: with the right data collection, your marketing is no longer dependent on assumptions and a gut feeling. Should we give customers the opportunity to buy our products directly, or should we go the sales route? Let's try both! 

Should we rather target department heads or general managers with our ads? Let's find out!  

Over time, they will build a data-driven experience that is literally priceless

Data-driven marketing at Raiffeisen Waren GmbH

ECC Webtalk / 23.05.2023 / 11 am / Dr. Kai Hudetz

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Sales Loves Marketing

7 steps to successful collaboration between marketing and sales in B2B / 11.01.2023 / 11 am / Smart Commerce

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Digital Marketing Business Strategy

An ever more rapidly changing environment requires a regular look at your business model – we find new ways forward

Digital Marketing Advertising Strategy

Attention is the currency of the internet. With a good advertising strategy, we give you the visibility you need.

Digital Marketing Content Strategy

We will work with you to develop a strategy that will regularly provide you with relevant content, build your market and convince your customers.

Digital Marketing Automation Strategy

Converting prospects into existing customers is hard work. Let's change that together and automate it!

Digital Marketing Brand Strategy

Your brand should be your most valuable asset. With our strategy, you transfer it to the internet and build on it.

Whitepaper Teaser Webanalytics für Profis

Whitepaper: Webanalytics für Profis

Piwik Pro für B2B Unternehmen als Alternative zu Google Analytics: Mit der zunehmenden Digitalisierung steigt auch die Relevanz, die Kundendaten, deren korrekte Analyse und das Integrieren der daraus gezogenen Erkenntnisse für Unternehmenserfolge haben. Als Webanalytics Tool dominierte lange Zeit Google Analytics den Markt. Mit dem Versionsupdate auf GA4 sehen sich Nutzer jedoch mit gewaltigen Herausforderungen u. a. gestiegenen Anforderungen im Datenschutz konfrontiert. In unserem Whitepaper vergleichen wir GA4 mit einer vielversprechenden Alternative – Piwik Pro. Erfahren Sie, wie Datenschutz, Consent Management und effiziente Datenanalyse zu Schlüsselaspekten einer erfolgreichen Unternehmensstrategie werden können.

 

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Our projects at a glance

Get an overview of our projects in the areas of digital strategy and eCommerce consulting, development of eCommerce solutions and managed cloud services as well as digital marketing.

To our projects

What makes our work special

Our claim: Digital excellence

We live Digital Consulting

Experience with industry giants

Clear approach with our framework

We are happy to assist you!

Asking questions costs nothing! Can we assist you with a problem? Or are you interested in collaboration? Or do you have any remaining questions? Please don't hesitate to reach out to us! We are here to help!

Phone Number:
+49 3641 3 16 10 20

E-Mail:
hello@smartcommerce.de

Contact our experts directly:

Jana Haase, Senior Consultant

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