Lusill Gebauer, Customer Service
+49 3641 3 16 10 20
fischerwerke GmbH & Co. KG is a German family-owned company founded in the Black Forest and has achieved global success. The company's headquarters is located in Waldachtal. It is particularly known for its unique and comprehensive range of fastening technology, which represents the largest segment of the company group. Other business areas of fischerwerke include fischer automotive systems, fischertechnik, fischer Consulting, and LNT Automation.
To our customers page
With the go-live of the new website in May 2017, Smart Commerce SE successfully executed its first project in collaboration with a partner of fischerwerke, based on the Sitecore Experience Platform. The objective of fischer for the web relaunch project was to significantly improve the visibility of approximately 5,000 fischer products per country. Maximizing the discoverability of products was a central project goal for the relaunch.
Starting in August 2016, Smart Commerce provided expertise in online presence and technology to support the website relaunch, including data delivery from the PIM system, code review, and the central topic of product and dealer search based on FACT-Finder. Smart Commerce also participated in project management and served as a reliable partner to the project team in all situations.
Through the successful website relaunch project, Smart Commerce introduced the Sitecore-FACT-Finder integration for fischer for the first time. The project aimed to create a cross-channel search backend that initially only connected to the website but could be extended to multiple touchpoints in the future.
In addition to establishing the development environment and determining the architecture for the search backend, Smart Commerce also took over product data management. The data was retrieved from the PIM system via a REST API and validated and transformed according to requirements. Subsequently, the category-product data structure was prepared to import the data into FACT-Finder. The import process was automated using a Jenkins tool.
As part of the project, Smart Commerce also handled the implementation of FACT-Finder and optimization for product search. A special REST interface was developed, allowing the product data to be requested through the existing Sitecore-based website and enabling the use of FACT-Finder search.
Thanks to the support of the Digital Consulting Team at Smart Commerce, Fischer is continuously seeing increasing organic visibility as well as organic traffic through the implementation of a comprehensive SEO content strategy. Together, we optimize the German and international country pages to enhance the user experience and consequently critical conversion rates, thereby securing sustainable organic growth.
How does a traditional brand manage to set digital standards in a dynamic B2B environment? fischerwerke impressively demonstrates how a long-term strategic partnership and a customer centricity strategy can create a highly scalable and highly successful eCommerce platform that offers a comprehensive self-service center with innovative services for customers. Thanks to modern technologies such as composable commerce, microservices and SAP Commerce Cloud as well as a special innovation process, fischer has been able to continuously expand its online offerings - right up to market leadership in the industry. A story about flexibility, smart architecture and genuine partnership.
Download now
After the design rebrush of the fischer online shop, its visibility had fallen sharply. The aim of the collaboration with Smart Commerce was therefore to return to the original visibility and top rankings. In the project success story, you will learn about the differences between SEO in B2C and B2B, which measures you should prioritise in different SEO areas and how to successfully implement your SEO strategy (with up to 193% visibility increase, 418% click increase and top 10 rankings for your central keywords).
The fischerwerke relaunch project in 2017 focussed on the findability of the product range, usability and value-adding functionality for users as well as the creation of a customised operating model. Since the go-live of the new platform in the Smart Commerce Cloud, the reliable infrastructure and efficient operating processes have been key success factors for fischerwerke. Find out more about the project and the ongoing collaboration in our success story!
In our success story, we show how a clear product vision, innovative technologies and agile collaboration lead to measurable success in app development. Be inspired by solutions that paved the way to an outstanding user experience and pioneering app features. Download the success story now to find out how your company can benefit from mobile applications!
Smart Commerce SE is a strategic partner for us in the eCommerce field. They provided competent and reliable support for the introduction of Sitecore, as well as the implementation and integration of the central search server FACT-Finder, product and dealer search, and data delivery from our PIM system. We will continue to implement joint projects.“
Dive into the world of eCommerce with the Smart Commerce SE Newsletter and stay always up-to-date. To get started, simply sign up with your email address.
Subscribe to our newsletter