Lusill Gebauer, Customer Service
+49 3641 3 16 10 20
fischerwerke GmbH & Co. KG is a German family-owned company founded in the Black Forest and has achieved global success. The company's headquarters is located in Waldachtal. It is particularly known for its unique and comprehensive range of fastening technology, which represents the largest segment of the company group. Other business areas of fischerwerke include fischer automotive systems, fischertechnik, fischer Consulting, and LNT Automation.
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With the go-live of the new website in May 2017, Smart Commerce SE successfully executed its first project in collaboration with a partner of fischerwerke, based on the Sitecore Experience Platform. The objective of fischer for the web relaunch project was to significantly improve the visibility of approximately 5,000 fischer products per country. Maximizing the discoverability of products was a central project goal for the relaunch.
Starting in August 2016, Smart Commerce provided expertise in online presence and technology to support the website relaunch, including data delivery from the PIM system, code review, and the central topic of product and dealer search based on FACT-Finder. Smart Commerce also participated in project management and served as a reliable partner to the project team in all situations.
Through the successful website relaunch project, Smart Commerce introduced the Sitecore-FACT-Finder integration for fischer for the first time. The project aimed to create a cross-channel search backend that initially only connected to the website but could be extended to multiple touchpoints in the future.
In addition to establishing the development environment and determining the architecture for the search backend, Smart Commerce also took over product data management. The data was retrieved from the PIM system via a REST API and validated and transformed according to requirements. Subsequently, the category-product data structure was prepared to import the data into FACT-Finder. The import process was automated using a Jenkins tool.
As part of the project, Smart Commerce also handled the implementation of FACT-Finder and optimization for product search. A special REST interface was developed, allowing the product data to be requested through the existing Sitecore-based website and enabling the use of FACT-Finder search.
Thanks to the support of the Digital Consulting Team at Smart Commerce, Fischer is continuously seeing increasing organic visibility as well as organic traffic through the implementation of a comprehensive SEO content strategy. Together, we optimize the German and international country pages to enhance the user experience and consequently critical conversion rates, thereby securing sustainable organic growth.
Nach dem erfolgten Design Rebrush des fischer Onlineshops war dessen Sichtbarkeit stark gesunken. Das Ziel der Zusammenarbeit mit Smart Commerce war deshalb, zur ursprünglichen Sichtbarkeit und Toprankings zurückzukehren. In der Success Story zum Projekt erfahren Sie Unterschiede zwischen SEO im B2C und B2B, welche Maßnahmen Sie in verschiedenen SEO-Bereichen priorisieren sollten und wie die erfolgreiche Umsetzung Ihrer SEO-Strategie (mit bis zu 193% Sichtbarkeitssteigerung, 418% Klicksteigerung und Top 10 Rankings für Ihre zentralen Keywörter) gelingt.
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Mit dem Relaunch-Projekt der fischerwerke im Jahr 2017 standen Auffindbarkeit des Sortiments, Usability und wertstiftende Funktionalität für Nutzer genauso im Fokus wie die Schaffung eines maßgeschneiderten Betriebsmodells. Seit dem Go-Live der neuen Plattform in der Smart Commerce Cloud sind die verlässliche Infrastruktur und effiziente Betriebsprozesse entscheidende Erfolgsfaktoren für die fischerwerke. Erfahren Sie mehr über das Projekt und die fortlaufende Zusammenarbeit in unserer Success Story!
In unserer Success Story zeigen wir, wie eine klare Produktvision, innovative Technologien und eine agile Zusammenarbeit zu messbaren Erfolgen in der App Entwicklung führen. Lassen Sie sich inspirieren von Lösungen, die den Weg zu einer herausragenden Nutzererfahrung und zukunftsweisenden App Features ebneten. Laden Sie sich jetzt die Success Story herunter, um zu erfahren, wie auch Ihr Unternehmen von mobilen Anwendungen profitieren kann!
Smart Commerce SE is a strategic partner for us in the eCommerce field. They provided competent and reliable support for the introduction of Sitecore, as well as the implementation and integration of the central search server FACT-Finder, product and dealer search, and data delivery from our PIM system. We will continue to implement joint projects.“
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