An online shop as a sales channel

Online sales channels have been gaining in importance for years. While the development of sales in the B2C customer segment can hardly be stopped, B2B buyers also recognise the great added value of digital procurement channels.

Although the potential of B2B online shops is huge, many companies complain about implementation obstacles – especially with regard to complexity, missing interfaces or unsuitable product data.

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100 billion

is the eCommerce turnover of physical goods to B2C customers in 2022.

1.486 billion

is the B2B eCommerce turnover for 2021


of all B2B buyers use digital ordering channels, such as online shops or marketplaces.

With us to eCommerce success

We support you in building a future-proof online shop that integrates seamlessly into your system landscape. Together with us as a strategic partner, we can master the complexity.

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Choosing the right system

When choosing an online shop system, the most important factors are functionality, flexibility, scalability, user-friendliness and integration. The system should be able to cover all the necessary functions for eCommerce operations, such as product management, order processes, payment options and shipping. 
It should be flexible enough to map individual requirements and business processes. Scalability is important to enable the growth of the online business. 
A good user experience and an efficient ordering process are especially important for B2B customers, as they often place larger orders and are frequently returning customers. An online shop system that meets these requirements can therefore help to increase customer satisfaction and loyalty. 
Integrations with other systems are necessary to build an efficient and automated process landscape. 
Smart Commerce supports you in selecting the right system and integrating it into the eCommerce system landscape. By means of a structured requirements analysis, a suitable solution is selected that is tailored to your specific needs.

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SEEFELDER eCommerce Successstory Cover

Successstory: Unified Commerce im B2B – Die erfolgreiche Umsetzung der SEEFELDER Plattform.

Das rasante Unternehmenswachstum in den letzten Jahren machte eine eCommerce-Strategie zum entscheidenden Pfeiler für zukünftigen Geschäftserfolg von SEEFELDER. Um auch zukünftig den hohen Kundenerwartungen aber auch eigenen Ambitionen gerecht zu werden, war der nächste logische Schritt die Konzeption und Implementierung einer zukunftssicheren und skalierbaren Omnichannel-Plattform.  Erfahren Sie mehr über das Projekt und die fortlaufende Zusammenarbeit in unserer Successstory!

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Our services at a glance

Digital strategy and eCommerce consulting

Discover our unique consulting approach for your eCommerce success.

Development of eCommerce solutions

We develop & implement customised eCommerce systems for you with leading technology partners.

Managed Cloud Services

Modern public cloud solutions with maximum automation for the operation of efficient eCommerce systems.

Technology Solutions

The Smart Commerce mission is to enable long-term eCommerce success for our customers. We achieve this thanks to a team of excellent eCommerce experts and strong technology partners with suitable solutions for your requirements.

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We are happy to assist you!

We would be glad to provide advice and support on your journey to long-term eCommerce success. Our eCommerce experts are eager to hear about your project!

Phone Number:
+49 341 99 15 36 00


Contact our experts directly:

[Translate to Englisch:]

Sebastian Wetzel, Director Sales & Marketing

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