Lusill Gebauer, Customer Service
+49 3641 3 16 10 20
Digitalisation is transforming the construction industry. Customers are increasingly buying, interacting and working online. Fortunately, digital tools give you the opportunity to deliver real value to your customers and retain them in the long term. We can help you do that.
We build the foundation for your future success. Based on secure eCommerce architectures, we provide the B2B construction industry with eCommerce solutions that guarantee success. We create real competitive advantages for you by constructing an ideal online environment for you and your customers. We analyse your potential, define clear goals and increase sales. In our consulting and operation of eCommerce solutions, we focus on transparency and close cooperation with our customers. A long-term partnership characterised by trust is important to us. With this in mind, industry giants such as fischer, FÖRCH and SEEFELDER trust us with their holistic eCommerce strategy online shop, customer portal and omnichannel solutions. From the web app to the marketplace, we have the technical expertise and the necessary industry know-how to make you successful.
of tradespeople buy products several times a week (these are predominantly planned orders)
Younger age groups have a higher brand loyalty and use pure online retailers more often for cost-intensive orders
The most popular procurement channel in the building trade is the traditional specialist and wholesale trade
Traditionally, the sales force is the central point of contact with customers in the construction industry. This is because customers appreciate personal contact and professional advice, either by telephone or directly on site. However, changing market conditions and an increased digital affinity of customers are forcing construction companies to react to the comprehensive needs of their customers. Direct sales should not be replaced, but supplemented by digital sales channels. The company DNA remains unchanged, but strategically essential steps in digitalisation help to lift your company to the next level.
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FÖRCH is one of Germany's leading suppliers of products for trade and industry. With a profound eCommerce strategy, FÖRCH has worked with Smart Commerce to develop a modern online shop and a future-proof eCommerce architecture for its international business. Find out more about the project and the ongoing collaboration in our success story!
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The company's rapid growth in recent years has made an eCommerce strategy a key pillar of SEEFELDER's future business success. The next logical step was to design and implement a future-proof and scalable omnichannel platform in order to meet the high customer expectations as well as the company's own ambitions. Find out more about the project and the ongoing collaboration in our success story!
Get an overview of our projects in the areas of digital strategy and eCommerce consulting, development of eCommerce solutions and managed cloud services as well as digital marketing.
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The Smart Commerce mission is to enable long-term eCommerce success for our customers. We achieve this thanks to a team of excellent eCommerce experts and strong technology partners with suitable solutions for your requirements.
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Discover our unique consulting approach for your online success.
Maximise your eCommerce potential with our Digital Experience Platform - personalised experiences, seamless integrations, more conversions!
We develop & implement customised e-commerce systems for you with leading technology partners.
Optimise your product management with our PIM services - centralised, efficient, error-free. More consistency, less effort!
Modern public cloud solutions with maximum automation for operating efficient e-commerce systems.
Use artificial intelligence for your online success - smarter processes, personalised experiences, more sales. Future-proof and efficient!
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