Andrea Raab, Customer Service
+49 3641 3 16 10 20
Digitalisation is transforming the construction industry. Customers are increasingly buying, interacting and working online. Fortunately, digital tools give you the opportunity to deliver real value to your customers and retain them in the long term. We can help you do that.
We lay the foundation for your future success. Based on secure e-commerce architectures, we provide the B2B construction industry with e-commerce solutions that guarantee success.
We analyze your potential, define clear goals, and increase sales.
We give you a real competitive edge by creating the ideal online environment for you and your customers.
In our consulting and operation of e-commerce solutions, we focus on transparency and close cooperation with our customers.
Long-term partnerships based on trust are important to us. With this in mind, industry giants such as fischer, Berner, FÖRCH, SEEFELDER, and construction machinery manufacturers such as Zeppelin CAT, BOMAG, and Linde Material Handling trust us with their comprehensive e-commerce strategy, online shop, customer portal, and omnichannel solutions. From web apps to marketplaces, we have the technical expertise and industry know-how necessary to make you successful. Trust Smart Commerce!
The craftsman purchases products several times a week (these are mainly planned orders).
Younger age groups show greater brand loyalty and are more likely to use pure online retailers for costly orders.
The most popular procurement channel in the construction industry is traditional specialist and wholesale trade.
Long-term partnership in digital consulting and e-commerce | Project testimonial with fischer CDO, Matthias Schneider | To the complete story
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We can promise you a lot, but in the end, our work, just like yours, is measured by numbers. Fortunately, our work speaks for itself, and our customers are happy to provide you with figures that underscore this.
Wholesaler for craft supplies with 350,000 products
MACH architecture with Spryker Commerce OS,
customized customer portal solution with individually developed employee mode
Omnichannel
operation in the Smart Commerce Cloud
SAP Commerce-based platform
Multi-brand and multi-client capable
Spare parts shop, online shop, vehicle rental
Hybrid sales model with field service and digital offering
The company's rapid growth in recent years has made an eCommerce strategy a key pillar of SEEFELDER's future business success. The next logical step was to design and implement a future-proof and scalable omnichannel platform in order to meet the high customer expectations as well as the company's own ambitions. Find out more about the project and the ongoing collaboration in our success story!
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Traditionally, field sales representatives have been the central point of contact for customers in the construction industry. This is because customers value personal contact and professional advice, whether by phone or in person. However, changing market conditions and increased digital affinity among customers are forcing construction companies to respond to their customers' comprehensive needs. Direct sales should not be replaced, but rather supplemented by digital sales channels. We help you take your business to the next level.
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Market leaders from the skilled trades, industry, and building materials sectors trust Smart Commerce. To ensure that your digitalization project is a complete success, we are happy to support you with strategic and technological expertise.
With the myfischer platform as part of the fischer ecosystem, we have created a digital solution that answers all questions from users, installers, and planners. As a central point of contact for digital consultations, myfischer offers a self-service portal for orders and a comprehensive range of training courses at the fischer Academy.
Customer portal with a special twist: Sales representatives can make almost any adjustment upon request and with the customer's approval. The S365 service portal thus enables Seefelder's field staff to be seamlessly integrated into the customer's purchasing and planning processes.
Förch focuses on offering its customers core functionalities on an omnichannel platform in order to make itself indispensable. This allows Förch customers to use inventory, cost center, and hazardous materials management in the customer portal—functions that are particularly popular in the SME segment.
The platform implemented by Smart Commerce forms the technical basis for the group's international e-commerce activities. By connecting to existing SAP systems and adding company-specific functions, BERNER now has a stable architecture that can be adapted to new market requirements.
FÖRCH is one of Germany's leading suppliers of products for trade and industry. With a profound eCommerce strategy, FÖRCH has worked with Smart Commerce to develop a modern online shop and a future-proof eCommerce architecture for its international business. Find out more about the project and the ongoing collaboration in our success story!
Automation
Product procurement via various digital interfaces
24/7 mobile access
360-degree view of the customer
Customized product configurators
Innovative shop features such as: internal approval processes for rights and role definitions, customer-specific prices, data interfaces for real-time updates in company accounts
Digital marketing
Seamless customer journey incorporating all relevant touchpoints
Get an overview of our projects in the areas of digital strategy and eCommerce consulting, development of eCommerce solutions and managed cloud services as well as digital marketing.
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The Smart Commerce mission is to enable long-term eCommerce success for our customers. We achieve this thanks to a team of excellent eCommerce experts and strong technology partners with suitable solutions for your requirements.
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Unser Vorgehen folgt einem etablierten Prinzip das auf enger Zusammenarbeit zwischen unseren Kunden, deren Stakeholdern unseren Digital Consultants und Senior Entwicklern basiert und starke Kommunikation fördert. So lernen wir nicht nur Sie sondern auch Ihr Unternehmen, Ihre Kunden und Produkte kennen. Anschließend entwickeln wir optimal auf Ihre Bedürfnisse zugeschnittene Backlogs und starten kosten- und zeiteffizient in die Implementierung, um Ihre digitalen Lösungen auf nachhaltige Erfolge auszurichten.
We start by jointly analysing your business goals, customer requirements and market conditions. We record the customer journeys and identify all relevant touchpoints. We review the existing system landscape, clarify technical dependencies and define clear key performance indicators (KPIs).
Based on the findings, we develop a DXP strategy that is tailored to your target group and your business objectives. We create detailed customer journeys and plan the personalisation options. We also take into account the seamless integration of content, commerce and customer data management.
The first release is carried out as a minimum viable product (MVP) in order to obtain feedback quickly and make targeted optimisations. We implement the core functions and ensure a rapid market launch. Performance and user experience are continuously monitored and adjusted.
After the successful go-live, we take over the support and further development of your DXP. We take care of technical maintenance, regular updates and the integration of new functions. This ensures that your DXP remains agile and adapts dynamically to new market requirements and customer needs.
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Discover our unique consulting approach for your online success.
Maximise your eCommerce potential with our Digital Experience Platform - personalised experiences, seamless integrations, more conversions!
We develop & implement customised e-commerce systems for you with leading technology partners.
Optimise your product management with our PIM services - centralised, efficient, error-free. More consistency, less effort!
Modern public cloud solutions with maximum automation for operating efficient e-commerce systems.
Use artificial intelligence for your online success - smarter processes, personalised experiences, more sales. Future-proof and efficient!
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