Smart Commerce delivers rooom 3D integration to intershop

Jena, Germany, 31st January, 2022 –3D product visualization – simple, universal and fast with Intershop

  • Increases customer interest, supports the purchasing process, and reduces return rates
  • Next step: 3D spare parts search and selection

In cooperation with rooom, Intershop and Intershop Platinum Partner Smart Commerce, a promising extension for the Intershop Commerce Platform has been created. It enables simple, universal and fast 3D product visualization in the Intershop PWA and configuration of the visualization directly via the Intershop solution. 

The rooom 3D Product Viewer offers the possibility to present products online more vividly than ever before. Visitors of an online store can freely view any product from all sides and, if required, project it into their living room or bathroom, for example – with just one click via AR. These advantages of 3D visualization support the buying process, improve the product information content and thus ensure lower return rates. 

Given this potential for e-commerce, Smart Commerce has integrated the rooom 3D Product Viewer, an application of the rooom productCloud, into the Intershop Commerce Platform – both in the frontend (PWA) for 3D visualization and in the backend for configuration. Visualization on end devices don‘t entail extensive hardware requirements, and the high-performance Intershop PWA is further enhanced with the 3D Product Viewer, which is characterized by equally short loading times. 

“Through this integration, our Virtual Experience Platform for 3D visualizations is also made available to e-commerce, especially to Intershop customers,” says Hans Elsner, CEO of rooom AG. “An important application scenario is, for example, the exact search for spare parts in 3D models or exploded drawings and their purchase directly from the model,” adds Markus Klahn, CEO of Intershop. “The cooperation of three Jena-based companies,” says Dr. Ludger Vogt, CEO of Smart Commerce, “generates a multitude of new possibilities in e-commerce, which can of course be used worldwide.”




About Intershop:

Intershop (founded in Germany 1992; Prime Standard: ISHA) enables the world’s leading manufacturers and wholesalers to digitalize, transform, and boost their businesses. Our e-commerce platform and cloud-based technology give B2B companies the power to establish and expand their digital presence, improve customer experience, and increase online revenue. With more than 25 years’ experience and a global presence, we help our 300+ clients turn products into profits, customers into business partners, and transactions into lasting relationships. 

Intershop is built to boost your business. Learn more at

Press Contact:
Intershop Communications AG
Heide Rausch 
Steinweg 10 
07743 Jena 
+49 3641 50-1000 




About rooom AG:

rooom™ is a global startup with more than 120 employees founded in 2016. In addition to its headquarters in Jena, the company has further locations in Germany and the USA. The company's experience platform enables the creation, management and publishing of interactive 2D, 3D, AR and VR experiences. It works on all desktop and mobile devices.  
rooom's platform is designed to meet the marketing and visualization needs of various industries through its comprehensive product portfolio. This allows companies to design their own part of the metaverse. These include: 

  • eventCloud: platform for virtual & hybrid events. 
  • spaceCloud: interactive 3D spaces (e.g. real estate, properties, museums) 
  • productCloud: 3D product visualization (e.g. for online stores) 
  • immerseCloud: augmented reality content, e.g. for tourism, culture, books/print & digital learning 


Press Contact:
Rooom AG
Natalie Weigelt
Löbstedter Straße 47a
07749 Jena
03641 5549440 

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