The Smart Way
„We take economical and social responsibilities to change the world for the better“.
We consider our company to be a place where people come together to share strong common interests and common values, and to become active members of this enterprise. The Smart Way defines who we are and how we work, think and act – it differentiates Smart Commerce in the marketplace.
The success of our business is the result of the joint commitment of our employees.
Values such as self-determination, mutual trust, openness and honesty, integrity, team spirit, commitment to quality, lifelong personal development and independence are the main elements of our corporate culture, the "Smart Way". These values guide us when implementing our corporate objectives, which describe a basic attitude with regard to profit, clients, area of activity, growth, employees, management style and responsibility to society.
"We are convinced that employees want to do excellent and creative work and will also do so if they have the right environment."
Our core values form the bedrock of our action, our objectives and our decisions. They are employee and customer-focussed, give our company direction, identity and personality. The core values make all employees partners, shapers and decision-makers and they make our clients partners.
We assign our employees the right and responsibility to actively participate in important company decisions and to best possible joint shaping of the company through to the highest corporate level.
We guarantee our clients the highest quality of our solutions and our service in order to generate value growth for them.
We value competent, committed employees and respect their work and contributions.
We operate openly, honestly, trustworthily and loyally, and follow important ethic principles.
We create sustainable values, we are committed to stable client relationships and foster continuous increase in performance.
6. Personal development
We encourage our employees to steadily and continuously develop their skills through training courses, further education and personal development programmes. We promote intellectual curiosity, the acquisition and transfer of knowledge.
We build on our experience in technological, business and financial areas and remain independent in all these matters.
"In a free market environment, the Smart Way shows that democratic forms of participation and social justice in business can lead to considerable economic successes."
To ensure that our company grows profitably and sustainably, is attractive for employees and partners and develops competitively, we have highlighted clear objectives from the core values: These core values guide our employees when implementing our corporate objectives, which describe a basic attitude with regard to profit, clients, area of activity, growth, employees, management style and responsibility to society.
Our employees are members of our undertaking and share in its success. With our innovative self-determination model we offer them an attractive investment form, a performance-oriented, secure and creative working environment and the promotion of managers in every hierarchical level. We not only value diversity but also the individuality of each and every person and contribute to ensuring that our employees find satisfaction and fulfilment in their work.
It is our goal to produce continuous profits, in order to secure the growth of our company, to guarantee our shareholders, the employees, reasonable yields and to provide resources for our other corporate objectives.
3. Field of activity / market positioning / market leadership
We concentrate on markets, which we can further develop and shape with innovative solutions and comprehensive services. At the same time, we will target new fields of activity, which build on our technologies and expertise and represent the interests of our clients.
We consider the constant movement of the market to be an opportunity for growth and at the same time the challenge to satisfy the growing standards of our clients.
We see our clients as partners, i.e. we share the passion for their business and are committed to their success. We want to gain their respect and loyalty with top quality solutions.
We create an environment, which motivates individual commitment and at the same time grants creative space for employees within the corporate objectives.
7. Commitment to society
We also consider our economic success to be an obligation to our society and want to make valuable contributions to this community.
"The mission of Smart Commerce is to enable the online success of our business partners."
Wir sehen unsere Kunden als Partner. Als unsere Mission verstehen wir den langfristigen Erfolg unserer Geschäftspartner im Online-Handel. Unser Fokus gilt deshalb der Planung, Entwicklung, Wartung und dem Betrieb von ganzheitlichen Lösungen für den Shop Manager bei unseren Partnern.
We view our clients as being our partners. Our mission is to ensure the long-term success of our business partners in online trading. Our focus is therefore on the planning, building, running and maintaining of integrated solutions for our partners' shop managers.
Our company is set up in a technologically unique way. With eCommerce-experienced experts and highly specialised technical know-how in
many of the standard eCommerce platforms we implement all processes involving eCommerce – from online marketing to online shop, to delivery and management of the return of sold goods. Through our partner network we are able to optimally manage payments, credit card handling or address checks for our clients.
Our eShop solutions focus on B2C and B2B business models.
"We believe that a corporate culture such as the Smart Way is a substantial advantage in the competition for business partners and employees."
The company founder had an ultimate dream, a particular corporate culture. In 1989/1990, the working group "Responsibility in engineering" (AK VidT) of the Catholic university parish at Aachen University of Applied Sciences (RWTH) had a project to examine and evaluate corporate cultures. In this project the founder of Smart Commerce exemplarily analysed three particular models and interpreted them under social, ethical and employee-orientated aspects:
1. The„HP Way“
The "HP Way" not only gave the Smart Commerce corporate culture its name, but also important corporate values, such as mutual trust and respect, integrity and a commitment to excellence. The essential aspect of the HP Way – considered radical when it was created – was that the human spirit of its employees is the most important resource of a company and that the employees were given a share of the company's value and profits through shares and dividends respectively.
Bill Hewlett: "I am convinced that men and women want to do excellent and creative work and will also do so if they have the right environment."
» HP Way
2. The "PSI model"
The fundamental philosophy of the "PSI model" is based on employees' sharing in the company's growth in value, in its profits, in the decision-making and in the shaping and organisation of the company. The following three main features form the soul of the PSI model: 1) the stakeholder status of many employees, 2) the in-house decision-making bodies and 3) employee participation in the company's success.
Dietrich Jäschke: "The outstanding positive effect of the PSI self-determination model is personality development, which is integrated in the model: the personal development of the people and the development of the company are compatible and stimulate each other.“
» PSI-Modell (PDF, 4.4 MB)
3. The "Hoppmann model"
The "Hoppmann model" was developed by Klaus Hoppmann under the impression of the discussion about codetermination in the 1960s and is also influenced by the Protestant social ethic. He introduced profit sharing for all employees back in 1961. In 1969, the joint management-employee economic committee provided for under the German Industrial Constitution Law ("Betriebsverfassungsgesetz") was 1969 furnished with competencies as the highest control and decision-making body, which extended far beyond its right to consultation.
Klaus Hoppmann "The purpose of the Hoppmann co-determination model is to make exemplarily clear in a free market environment that democratic forms of participation and social justice can result in considerable economic successes."