The quest for the ideal online store is a continuous improvement process in which the retailer seeks to influence sales by tweaking all aspects of the online store: the shop itself, online marketing, product positioning, pricing, and many more. A key element of measuring the success of these tweaks is web analytics.
Google Analytics is a solution that allows you to gain valuable insights about driving traffic to your online store and the impact of your marketing strategies. Thanks to the powerful, flexible and user-friendly features, you can now watch the traffic to your online store in a new way. With Google Analytics, you can also create targeted ads, strengthen your marketing initiatives and develop online shops with high conversion rates.