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Smart Commerce SE acquires Quajoo GmbH.

Smart Commerce SE strengthens its position in the unified commerce market by acquiring Quajoo GmbH, a global solution partner for the leading NewStore omnichannel platform and software developer specializing in cloud solutions and omnichannel projects.

• Smart Commerce SE acquires Quajoo GmbH
• the company expands its portfolio with the omnichannel platform NewStore
• Quajoos Customers include SkateDeluxe

Jena/Leipzig, February 17, 2023 - Smart Commerce SE strengthens its position in the unified commerce market by acquiring Quajoo GmbH, a software developer specializing in cloud solutions and omnichannel projects based in Leipzig and San Francisco. The acquisition enables Smart Commerce to offer customer-specific solutions for the entire value and logistics chain in both B2B and B2C.

Quajoo has been specializing in cloud-based solutions in the international retail segment since 2008, including as a global solution partner for the leading NewStore omnichannel platform. Customers in the active lifestyle segment include Rapha, GANNI, Marine Layer, R.M. Williams, SkateDeluxe, and Outdoor Voices.

Smart Commerce COO Ingo Körber will take responsibility for the new business area: "We are very pleased to be able to expand our portfolio with Quajoo. This strengthens our position as a full-service provider in B2B and B2C commerce."Ronald Tscherepanow, co-founder and CEO of Quajoo: "In the area of unified commerce, we now offer a unique combination of experience and technical expertise together. This provides our customers with significant advantages and an attractive omnichannel offering from a single source."

About Quajoo:

Quajoo is an experienced system integrator with a focus on omnichannel solutions in the fashion, lifestyle, and sports markets, as well as in medical technology. The company, founded in 2008, serves long-standing global customers in retail, logistics, and system integration from branches in Germany and the USA. As an IT service provider, Quajoo has expertise in software development, software architecture, cloud-based applications, e-commerce solutions, and retail digitization. This includes comprehensive system integration for use in retail, to provide the use of omnichannel features, mobile payments, checkout, endless aisles, real-time inventory, and personalized customer shopping experiences.

Hainstraße 10
04109 Leipzig

Phone: +49 341 392904 90

About Smart Commerce SE:.

Smart Commerce provides a complete range of services for planning, construction and operation of high-end eCommerce platforms. The company is devoted to the long-term online success of its business partners. With experienced eCommerce experts and specialized technical know-how on all commonly used platforms, Smart Commerce excels in all things involving eCommerce – from online shops to web analysis. The Smart Way is our corporate culture: All employees are stakeholders, creators and act as the company’s controlling body. They hold shares in SE and actively help to shape the company’s direction, from job-specific decisions to entrepreneurial values, objectives and management principles. The European Company (SE) is both the company's brand and its legal identity.

Deutschsprachiger Internetauftritt:

Press contact.

Smart Commerce SE
Frank Schneider
Steinweg 10
07743 Jena

PR-Agentur Tower PR
Heiner Schaumann
Managing Director
Mälzerstraße 3
07745 Jena


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Smart Commerce SE

Location Jena:
Steinweg 10
07743 Jena

Telefon: +49 3641 3 16 10 20

Location Stuttgart:
Paul-Lechler-Passage 5
71034 Böblingen

Telefon: +49 711 18 42 01 00

Location Leipzig:
Nonnenstraße 17
04229 Leipzig 

Telefon: +49 341 99 15 36 00