Smart Commerce relies on leading technology products

Jena, 22nd July, 2013:

• Intershop 7, a “leader” in the Forrester Wave 2013
• FACT-Finder, a European market leader in eCommerce search
• Google Analytics as one of the top eCommerce products in America

Smart Commerce, provider of services for the planning, development and operation of eCommerce platforms relies on leading technology products from chosen partners which operate in the eCommerce server, web analysis and eCommerce search sector. On Monday 22 July 2013, the partner agreement for FACT-Finder was closed with Omikron from Pforzheim. Two months ago, the partner agreement with Intershop was already closed.

FACT-Finder is the leading solution for search & navigation in online shops in Europe. This search system knows the product data and preferences of customers and leads to the desired product. It shows visitors the right results even if the entry differs from the product list of the web shop due to typographical error, transposed words or other spellings. FACT-Finder increases the conversion rate and the revenue of an online shop – that is why Smart Commerce added FACT-Finder to its portfolio.

In the area of eCommerce server, the Forrester Wave reports place Intershop in the top group of worldwide developers of “enterprise class” eCommerce server products and qualify Intershop as a high-performance platform with unique selling points for different business models like B2B and B2C. On account of these success factors, a partner agreement for Enfinity Suite 6 and Intershop 7 was already closed in April this year. The flagship product Intershop 7, a leader in the Forrester Wave of 2013, is equipped with an innovative Design View, an intelligent Promotion Engine, extensive test possibilities and much more. That is why Smart Commerce added Intershop to its portfolio.

Web analysis is the decisive element in the optimization of online shops. Google Analytics is such a solution for web analysis which enables you to gain valuable insight into the access of your online shop and the effects of your marketing and sales initiatives. In addition, it lets you create target specific analyses, strengthen your marketing initiatives and optimize online shops systematically to high conversion rates. The experts of Smart Commerce use Google Analytics both for the optimization of their own website as well as of customer websites.

Smart Commerce relies on its experience in the technological sector with technology leading products but still remains independent with regards to products. Further technology partnerships will be developed in the future.