Andrea Raab, Customer Service
+49 3641 3 16 10 20
Demand in B2B is changing noticeably. Buyers gather information online, compare prices, expect quick responses, and transparent processes. Studies show that more than 60% of all decisions in technical purchasing are made today before the first meeting. Digitalization in mechanical engineering is not a nice-to-have but a must-have for companies in the industry.
Those with a digital presence have a say in the decision-making process. Those who also offer platform solutions become the first point of contact.
We don't rely on ready-made standard solutions. Together with you, we develop a platform that truly fits your business model. Whether it's a spare parts catalog with a direct ordering function, an interactive product configurator, or a fully integrated D2C platform, you get exactly the solution your company needs.
We think beyond the web shop. We integrate your ERP, ensure clean data structures in the PIM, and develop tools that allow your customers to act independently.
product configurators
Spare parts shops & documentation
ERP, PIM, and CRM directly connected
To our free consulting
How big will your slice of this pie be? We'll help you make it bigger!
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A study by OroCommerce shows that over 60 percent of B2B buyers conduct extensive online research before making contact. At the same time, less than a quarter of mechanical engineering companies have an active digital sales channel. This gap is not only a risk, but above all a huge opportunity. We understand the challenges facing the industry and the specific solutions required.
Often, there is no option to order replacement and wear parts digitally. What could be done with a simple click becomes a telephone or email odyssey. The result: delays, unnecessary queries—and, in the worst case, production downtime.
Customers lose time because they have to struggle through long lists or PDFs. Even simple orders become a source of frustration. Clear, structured navigation is completely lacking in many systems.
Many machines already provide valuable IoT data. However, this data is often not used to identify maintenance requirements at an early stage and trigger automatic spare parts orders. The potential remains untapped – even though the technology has long been available.
Our experience in mechanical engineering is based on specific projects and individual strategies that we have developed or supported together with our customers. The results speak for themselves: measurable efficiency, clear structures, and digital solutions that work in everyday life.
Migration to SAP Commerce Cloud for a data-centric multi-tenant commerce platform, development of a holistic user experience for vehicle sales, digital products, rental, and spare parts business, user-oriented and scalable solution for the B2B sector, future-proof system architecture in the context of the KION Group.
Development of a digital platform strategy with a focus on customer portals and a future-proof spare parts shop, definition of relevant use cases, evaluation of technological options, creation of a roadmap, recommendation for system architecture, and accompanying implementation.
Development of a scalable e-commerce platform with a focus on a future-proof spare parts shop for dealers and end customers, integration of a closed shop and single sign-on, deep ERP connection including shopping cart simulation and serial number resolution, international address validation, iterative optimization taking regional market requirements into account, ensuring sales stability, and digital sales strategy.
eCommerce in a large corporation means automation along the customer journey. Nevertheless, KION Group, the world's second-largest forklift truck manufacturer, manages to combine future-proof eCommerce with a personalised customer experience. In this success story, you can find out how a group manages the balancing act between key account sales and many small new customers with a multi-brand and multi-client platform. We also explain how the use of hybrid sales models for complex products works in a large corporation and why the combination of CRM and eCommerce is essential for this.
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In mechanical engineering, hardly any two products are alike. Series production, modular assemblies, or customized special systems—each product type has its own requirements. That's precisely why we develop customized platform solutions tailored to the specific characteristics of your industry. Our team combines digital expertise with technical understanding and translates complex requirements into clear digital processes.
Numerous successfully implemented projects for established mechanical engineering companies
Specific solutions, individually and efficiently tailored to your company's IT landscape
We save you 30-40% of your resources in the long term, which would otherwise be invested in costly, small-scale development and projects
Digital platforms don't just help with sales. They simplify internal workflows, make processes transparent, and create a consistent customer experience. Our customers report significantly faster quotation processes, fewer queries in sales, and more stable customer relationships. Studies confirm the potential: According to IW Consult and Google, the use of AI and data-driven sales can achieve up to 7.8 percent additional growth in mechanical engineering. Those who act today will secure this advantage.
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The Smart Commerce mission is to enable long-term eCommerce success for our customers. We achieve this thanks to a team of excellent eCommerce experts and strong technology partners with suitable solutions for your requirements.
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We start by jointly analysing your business goals, customer requirements and market conditions. We record the customer journeys and identify all relevant touchpoints. We review the existing system landscape, clarify technical dependencies and define clear key performance indicators (KPIs).
Based on the findings, we develop a DXP strategy that is tailored to your target group and your business objectives. We create detailed customer journeys and plan the personalisation options. We also take into account the seamless integration of content, commerce and customer data management.
The first release is carried out as a minimum viable product (MVP) in order to obtain feedback quickly and make targeted optimisations. We implement the core functions and ensure a rapid market launch. Performance and user experience are continuously monitored and adjusted.
After the successful go-live, we take over the support and further development of your DXP. We take care of technical maintenance, regular updates and the integration of new functions. This ensures that your DXP remains agile and adapts dynamically to new market requirements and customer needs.
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Discover our unique consulting approach for your online success.
Maximise your eCommerce potential with our Digital Experience Platform - personalised experiences, seamless integrations, more conversions!
We develop & implement customised e-commerce systems for you with leading technology partners.
Optimise your product management with our PIM services - centralised, efficient, error-free. More consistency, less effort!
Modern public cloud solutions with maximum automation for operating efficient e-commerce systems.
Use artificial intelligence for your online success - smarter processes, personalised experiences, more sales. Future-proof and efficient!
Our eCommerce experts will gladly respond to your messages directly. Call us now, leave an email, or use our contact form. We are looking forward to hearing from you!
Phone number:+49 711 18 42 01 00
E-Mail:hello@smartcommerce.de
+49 711 18 42 01 00hello(at)smartcommerce.de
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