Lusill Gebauer, Customer Service
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In a connected world, the internationalization of eCommerce businesses offers companies significant growth opportunities. But what does internationalization mean? It’s about more than just translation – the focus is on adapting to the needs of international customers. At Smart Commerce, we assist businesses in developing internationalization strategies that combine global reach with a local focus.
Expanding Your Global Reach
International markets offer companies the opportunity to expand their target audiences and acquire new customers.
Diversification and Risk Minimization
By expanding into different countries, companies can reduce their dependence on a single market.
Exploiting global growth opportunities
International markets, especially in emerging countries, offer tremendous potential for revenue growth.
The internationalization of eCommerce businesses offers numerous benefits to companies. According to DHL's eCommerce statistics (2021), businesses can generate up to 15% more revenue in the first year through internationalization and achieve twice as fast growth compared to purely national trade. This is especially true in Europe, where smaller home markets prevail, creating a stronger drive to expand into international markets. But what exactly does internationalization mean, and how can businesses effectively navigate the challenges and opportunities?
Why is internationalization particularly relevant in Europe?
In many European countries, smaller home markets dominate, forcing companies to tap into international markets for sustainable growth. At the same time, adapting to regional preferences and cultural differences enables an optimal customer experience that ensures success on a global scale.
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Many small and medium-sized enterprises (SMEs) face the challenge of adapting their internationalization strategies to the specific requirements of the global market. The German Mittelstand benefits from structured approaches that minimize both costs and risks. Our solutions support SMEs in achieving their goals by:
Currencies & Payment Methods: Consideration of local preferences and security standards.
Legal Framework: Compliance with country-specific laws, such as data protection or tax regulations.
Product Range & Pricing: Adaptation to regional preferences and purchasing power.
Shipping & Returns: Development of reliable logistics solutions that meet customer expectations.
Website Design: Localization of layout, fonts, text direction, and content to provide a seamless user experience.
Cultural Adjustments: Optimization of the product offering for international customers and the use of culturally appealing assets and visuals.
Smart Commerce supports FÖRCH holistically as an eCommerce partner. This includes ensuring that FÖRCH provides consistent and high-quality eCommerce experiences on an international level.
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Thanks to the support of the Digital Consulting Team at Smart Commerce, fischer has seen consistently growing organic visibility and organic traffic:
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Smart Commerce supported Helukabel in successfully implementing a global eCommerce solution. Starting with the development of a central strategy for internationalization to the implementation of concrete measures:
Centralized platform: Development of a unified eCommerce platform that can be flexibly adapted to the requirements of 36 countries.
Communication & planning: Close collaboration with local subsidiaries to consider regional specifics, overcome language barriers, and ensure clear, efficient communication.
Process optimization: Building a central solution that enables long-term time and cost savings while avoiding individual island solutions.
Country-specific requirements: Each country has individual demands regarding payment, taxation, and legal frameworks.
System architecture complexity: A scalable IT infrastructure must meet the needs of different countries.
Cultural differences: Local preferences and cultural specifics must be considered in marketing and product strategies.
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In a kick-off workshop with your stakeholders, we define the goals and framework of your internationalization strategy:
Prioritization of countries for the rollout based on relevance, revenue volume, and potential.
Creation of a basic feature set for the initial rollout and further expansion stages.
Our experts analyze the requirements and create a country-specific roadmap:
Preparation of requirements and clustering by country groups.
Impact-effort analysis for prioritized rollouts.
Consideration of functional and non-functional prerequisites such as payment, security, legal, and hosting.
Together with experienced Solution Architects, we develop a scalable strategy for the rollout:
Planning the IT landscape and interfaces.
Data migration and persistence of existing data.
Documentation of a prioritized rollout plan.
Final presentation of your internationalization strategy:
Presentation of results in a 2-hour meeting.
Handover of documentation and discussion of next steps.
Discover our unique consulting approach for your eCommerce success.
Modern public cloud solutions with maximum automation for the operation of efficient eCommerce systems.
One thing always remains the same with us: good planning, solid technology, secure operation, and continuous optimization. All for your success in eCommerce.
We would be glad to provide advice and support on your journey to long-term eCommerce success. Our eCommerce experts are eager to hear about your project!
Phone Number:+49 341 99 15 36 00
E-Mail:hello@smartcommerce.de
+49 341 99 15 36 00hello(at)smartcommerce.de
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