A holistic approach to digital transformation for long-term success

Holistic digital strategy for long-term success in eCommerce

The digitalisation of business areas and processes offers enormous opportunities for B2B companies to:

  • Improve customer experiences, increase
  • efficiency and sales and
  • remain competitive in the long term.

Especially in a time of rapid technological developments and growing competitive pressure, new opportunities are opening up that have the potential to take your company to the next level.

Holistic digital strategy for long-term success in eCommerce

The key to such a successful digital transformation lies in a customised strategy. Sound advice is the first step in clearly defining your goals and requirements and finding the right solutions for your specific needs. With the right planning and expertise, you can not only avoid bad investments, but also optimise long-term costs.

Take advantage of the opportunities offered by digitalisation:

  • Start with a clear, targeted strategy that will ensure your company's long-term success.
  • We will accompany you on this journey - from the initial analysis through to implementation.
[Translate to Englisch:] Teaser Ensinger Successstory

Success Story: From vision to realisation: Ensinger's eCommerce transformation

Ensinger, a leading supplier in the plastics industry, was faced with the challenge of transferring its extensive product range and complex corporate structures to the digital world. Together with Smart Commerce, Ensinger developed a customised eCommerce strategy and a comprehensive requirements matrix. The resulting system selection ultimately enabled a seamless transition to the implementation phase of the selected shop software and a successful transition of the various business areas into the eCommerce age.

 

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The challenges of the B2B sector in the digital transformation

Many B2B companies face similar challenges on their path to digitalisation. We have many years of expertise and extensive experience in dealing
with these specific challenges and can help you find solutions that suit your company.

 

Too many manual processes:

Many orders still come in by email or fax, which leads to inefficient workflows. Manual entries and repetitive tasks tie up valuable resources and increase the potential for errors.

Solution: Automation and integration of processes. We help you to replace manual processes with automated systems in order to minimise errors and increase efficiency.

 

Data silos:

Information and data are isolated in different systems and not connected to each other. This makes it difficult to gain a holistic view of business processes and leads to inefficient communication and delays.

Solution: Networking systems. By integrating your existing systems or setting up a modern, scalable system landscape, we ensure that your data talks to each other and that you can work in real time.

Fragmented, outdated IT landscape

Existing IT systems are often made up of incompatible solutions. This leads to problems with the integration and future viability of the IT infrastructure.

Solution: Modular solutions. Our solutions are modular and scalable so that your IT systems can grow with your company. We help you modernise your IT or migrate to modern cloud-based solutions.

Cloud migration:

The need to migrate to the cloud is a major challenge for many organisations. It requires careful planning and resources to develop a cloud strategy and integrate existing systems without disrupting operations.

Solution: Cloud migration and integration. We guide you through the planning and execution of a successful cloud migration so you can reap the benefits of the cloud - without the risk of downtime.

Rising licence costs:

Disproportionately rising scaling costs are prompting many growing companies to switch to more attractive licence models for leaner systems.

Solution: System comparison and recommendation. We compare suitable systems based on your requirements and objectives and transparently show the advantages and disadvantages, the development effort and the cost indication for licences and operation.

 

Pressure from competitors' innovations:

Competitors are constantly developing new, innovative solutions that intensify competition. Companies have to adapt in order not to lose their market position.

Solution: Long-term digital strategy focussing on continuous innovation. We help you to make your systems and processes agile so that you can react quickly to new market requirements and secure your competitiveness in the long term.

We let our work speak for us

Our experience in digital strategy consulting is based on numerous successful projects and just as many successful, customised strategies that our clients have implemented (with or without us). The results and measurable competitive advantages that our work has achieved speak for themselves. See for yourself!

[Translate to Englisch:] Ensinger Logo

Ensinger

Project scoping for sub-areas of the new eBusiness strategy, development of architecture target image, collation of all requirements and creation of future backlog, system selection for future eBusiness backend, CMS and PIM system. Long-term implementation support through project management, product owner support, scrum master and requirements engineer.

[Translate to Englisch:] Zeppelin Logo

Zeppelin

Evaluation of a central eCommerce backend for various applications and touchpoints, assessment of the existing system in terms of functionality and scalability, as well as comparison with other solutions, presentation of cost indications and migration scenarios, system recommendation.

[Translate to Englisch:] simatec Logo

simatec

Development of a long-term eCommerce strategy for different customer groups and usage scenarios as well as for automated processes, comprehensive requirements engineering and development of a prioritised product backlog, system evaluation and recommendation, preparation of effort and cost indication as well as project roadmap.   

Our approach at a glance

Our consulting and development teams accompany you on your individual digital transformation journey. With proven working methods and experience from numerous strategy consulting projects, we ensure your success.

1. understand - prioritise - plan.

Understanding the ‘why’ of every transformation is essential in order to lead projects to success. We hold workshops with all relevant stakeholders to find out their needs and goals in order to develop a target-oriented vision, mission and corporate strategy. Together, we explore your potential and provide inspiration for digital business models. Joint prioritisation and project planning ensure that digitalisation in your company starts with effective and measurable initial projects.

Events and results of this phase:

  • Workshops
  • Prioritisation by our consultants
  • Your project plan

2. technology - responsibilities - implementation

Based on your goals and requirements, we support you in selecting scalable technology solutions with the highest possible transfer to all areas of the transformation. We create clarity and regulate responsibilities by jointly defining procedures and collaboration in the course of the project. Furthermore, our digital experts will guide you through the implementation and ensure the best possible framework conditions for achieving the project goals by supporting the project managers and the implementation team.

Events and results of this phase:

  • IT/system analyses
  • Requirements matrix
  • Determining the project team/responsibilities
  • Transferring the results to the project backlog/project plan

3. enablement - optimisation - scaling

An important task during the implementation and after the go-live is the development and expansion of skills and thus the enablement of your organisation. With our support and guidance during the transition to operations, you are on the safe side. In a training-on-the-job model, we ensure that internal expertise is built up in the right places. We also provide long-term support for further optimisation: by obtaining feedback, reviews and optimising the performance of your new technology solutions and digital processes, we work together to ensure that they are accepted and can be scaled in the long term. We look forward to working with you on your company's journey into the digital future.

Our free audits:

Most projects start with a problem that needs to be solved. You spend weeks or months working through a series of challenges, most of which are uncharted territory for you or your company. In the field of digitalization, this is often in the nature of things. A quick look from external professionals can work wonders. Professionals who take an objective look at your challenges to confirm your previous assumptions or to recommend a tried-and-tested approach. We are happy to provide this support. Our consulting teams offer a fixed monthly quota of non-binding consultations in the form of short audits: We look at your challenges or listen to you and give our professional opinion. You gain valuable insights and we do what we enjoy doing the most: Promoting digitalization. Are you interested? Contact us without obligation and we will get back to you as soon as possible!

Why your project is in the best hands with us:

Iterative approach

In order to drive your solution forward efficiently, we rely on an iterative approach based on the MVP principle (Minimum Viable Product). This allows initial versions to be tested early on, valuable user feedback to be obtained and new functions to be further developed in a targeted manner. In this way, we ensure that you have a complete overview at all times.

Practical results

Effective consulting does not end with a strategy - it lays the foundation for smooth implementation. You receive a structured, prioritised project plan and detailed user stories for your future backlog. In this way, we enable a direct start to implementation without losing valuable time.

Working in partnership

We do not see consulting as a one-off service, but as a long-term partnership. Our consultants actively support the implementation and thus ensure optimum knowledge transfer. We ensure that solutions are implemented sustainably and that your company benefits from them in the long term.

Customers who trust us

We focus on empowerment and value long-term partnerships in eCommerce.

Our solutions at a glance

Get an overview of our technologies, industry-specific solutions, solutions for business sectors and focus topics.

To our eCommerce solutions

Other Services

eCommerce

We develop & implement customised eCommerce systems for you with leading technology partners.

Cloud Operations

Modern public cloud solutions with maximum automation for operating efficient e-commerce systems. 

Digital Experience Platform

Maximise your eCommerce potential with our Digital Experience Platform - personalised experiences, seamless integrations, more conversions!

PIM

Optimise your product management with our PIM services - centralised, efficient, error-free. More consistency, less effort!

Artificial Intelligence

Use artificial intelligence for your online success - smarter processes, personalised experiences, more sales. Future-proof and efficient!

We are happy to assist you!

Asking questions costs nothing! Can we assist you with a problem? Or are you interested in collaboration? Or do you have any remaining questions? Please don't hesitate to reach out to us! We are here to help!

Phone Number:
+49 3641 3 16 10 20

E-Mail:
hello@smartcommerce.de

Contact our experts directly:

Jana Haase, Senior Consultant

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