Lusill Gebauer, Customer Service
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Digital accessibility for websites is critical to ensure that all users, regardless of their abilities or limitations, have unrestricted access to digital content. By implementing accessible design and development practices, you not only improve the user experience, but also fulfill legal requirements of the German Accessibility Act (BFSG) and expand your reach.
In a digital world, access to information and services should be possible for everyone - regardless of physical or technical limitations. At Smart Commerce, we are committed to ensuring that your website is barrier-free and accessible to all users. Our expertise in web accessibility ensures that your content can be easily used by people with different needs and abilities. With customized solutions, we improve the accessibility of your website by implementing guidelines such as the WCAG (Web Content Accessibility Guidelines) in accordance with the BFSG 2025. Whether through optimized keyboard navigation, assistive technologies such as screen readers or clear visual contrasts, we ensure that your site not only meets legal requirements but also provides a positive, inclusive user experience. Make your digital presence accessible to all and show your commitment to inclusion and equal opportunities.
Higher Conversion-Rate
Better Search-Engine-Ranking (SEO)
Reduced Bounce Rate
Promotion of Innovation
The European Accessibility Act (EAA) was transposed into German law when the Barrierefreiheitsstärkungsgesetz (BFSG) came into force in July 2021. From June 28, 2025, numerous products and services must comply with the new accessibility requirements. This regulation affects not only all online retail, but also hardware, software and supra-regional passenger transportation services and banking services.
The BFSG obliges manufacturers, retailers, service providers and importers to offer their products and services without barriers. It covers a wide range of products, including hardware systems, self-service terminals such as payment terminals and ATMs, as well as consumer terminals for telecommunications services and audiovisual media services. Digital services such as websites, mobile apps and web stores also fall under this regulation and must be designed to be accessible by the deadline. A comprehensive overview of the legal requirements can be found on the BFSG website: bfsg-gesetz.de.
It is particularly important to prepare for these requirements at an early stage. We offer you comprehensive support to ensure that your digital offerings comply with the legal requirements. With our expertise in the relevant standards such as the Barrier-free Information Technology Ordinance (BITV) and the Web Content Accessibility Guidelines (WCAG), we help you to design accessible websites, apps and web stores in accordance with the requirements of the bfsg and thus improve accessibility for all users.
Anyone who violates these regulations risks restrictions or even the prohibition of the provision of their products or services by market surveillance authorities. In the worst case, products can be withdrawn or recalled. This responsibility applies not only to manufacturers, but also to retailers and importers, as the BFSG places B2B companies under the same obligation as B2C companies - everyone is affected.
Prepare for the upcoming requirements in good time and benefit from our expertise in the implementation of accessibility standards. Together, we will ensure that your offerings are accessible to all users and comply with the legal requirements.
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The BFSG applies in particular to:
Services offered after June 28, 2025 must be barrier-free. These include
A comprehensive audit of the website ensures that existing barriers are identified and conformity with accessibility standards such as WCAG (in accordance with ISO standard 40500) and BITV is assessed. Among other things, we use web accessibility evaluation tools to check the source code, automated and manual tests and established metrics.
The audit forms the basis for the implementation of measures in accordance with the BFSG. After the audit, a detailed evaluation and assessment is carried out using WCAG checklists and criteria in accordance with conformity level AA. Clear recommendations for action are derived from this, documented and handed over.
The revision of the web design and user experience ensures that all content and functions are accessible and usable for people with different disabilities. As an experienced technical service provider, we optimize the identified weak points and are happy to work with you on specific measures.
Training employees and advising on best practices in accessible web design and development ensures long-term accessibility. Our experts have extensive experience with “training on the job”, which enables your team to make necessary adjustments independently in the future.
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