Lusill Gebauer, Customer Service
+49 3641 3 16 10 20
Choosing the right technical foundation for your Digital Experience Platform (DXP) makes all the difference - for seamless, personalised customer experiences that stick in people's minds. Find out how to choose the perfect solution for your organisation.
In today's digital world, customers expect seamless and personalised experiences across all channels - be it on the website, in the app, in the email newsletter or in the physical shop. Companies are therefore faced with the challenge of designing this customer experience (CX) consistently and efficiently. This is exactly where a Digital Experience Platform (DXP) comes into play.
Personalisation
A DXP enables the collection, analysis and use of customer data in order to display personalised content and offers in real time. This increases customer loyalty and conversion rates.
Omnichannel experience
Customers expect a consistent approach across all touchpoints - whether online, mobile or in-store. A DXP connects the various channels and ensures a standardised brand experience.
Efficiency through integration
Instead of working with isolated systems, a DXP integrates various solutions (CMS, e-commerce, CRM, analytics, etc.) into a central platform. This automates processes and shortens time-to-market.
Data-driven decisions
A DXP provides valuable insights through the centralised collection and analysis of user data. These enable the continuous optimisation of marketing strategies and the development of new offers.
Scalability and future-proofing
A modern DXP grows with your company. New channels, markets and technologies can be integrated quickly and easily thanks to the open architecture.
A DXP is not just a technological platform - it is the basis for a customer-centred digital strategy and long-term business success.
When selecting a Digital Experience Platform (DXP), you are faced with the choice between a suite DXP and an open (composable) DXP. Both approaches have their own advantages – the right choice depends on the needs and goals of your company.
Suite DXP: A suite DXP is an all-in-one solution that offers all essential functions such as content management, e-commerce, personalization, and analytics from a single source. The modules are seamlessly integrated, which makes implementation and operation easier. The centralized support by a single provider ensures consistency and simple support. However, customizations are often only possible within the suite, which can limit flexibility.
Open (Composable) DXP: An open DXP is based on a best-of-breed approach. You combine the best solutions from different providers and tailor the platform exactly to the needs of your company. This flexibility allows you to quickly respond to market changes and integrate innovative technologies. However, the challenge lies in the smooth integration of the individual components and managing the different system
Interested? Talk to our experts!
Our consulting and development teams accompany you on your individual digital transformation journey. With proven working methods and experience from numerous strategy consulting projects, we ensure your success.
At the beginning, we work with you to analyze your business goals, customer requirements, and market conditions. We capture the relevant customer journeys and identify all critical touchpoints along the customer experience. The goal is to develop a deep understanding of your customers' needs and expectations, and the role the DXP plays in fulfilling them.
We also review the existing system landscape and clarify technical dependencies. We analyze which existing systems can be integrated and where there are potential gaps.
Results of this phase:
Based on the analysis, we develop a DXP strategy that is aligned with your target audience and business goals. The focus is on creating a seamless, cross-channel user experience – from the first interaction to conversion and beyond.
We create detailed customer journeys and plan the personalization opportunities throughout the entire customer experience. Content, commerce features, and customer data management (CDP) are seamlessly integrated.
Together, we define the target architecture for your DXP, determine the required technological components (e.g., CMS, PIM, commerce, CDP), and ensure a scalable platform that supports future expansions.
We support you in selecting the appropriate technological platforms for your DXP – whether it's a monolithic suite DXP or an open DXP with a best-of-breed approach. Together, we assess the requirements and evaluate which platform best aligns with your business strategy and system landscape.
After the selection, we assist with integrating all relevant modules (e.g., CMS, PIM, commerce, CDP) and ensure smooth connectivity. The platform is designed to be scalable from the start, enabling future expansions.
Even after the go-live, we continue to support you: we integrate new features, optimize personalization options, and continuously adapt the DXP to changing market requirements to ensure long-term competitiveness.
We focus on empowerment and value long-term partnerships in eCommerce.
Discover our unique consulting approach for your online success.
Maximise your eCommerce potential with our Digital Experience Platform - personalised experiences, seamless integrations, more conversions!
We develop & implement customised e-commerce systems for you with leading technology partners.
Optimise your product management with our PIM services - centralised, efficient, error-free. More consistency, less effort!
Modern public cloud solutions with maximum automation for operating efficient e-commerce systems.
Use artificial intelligence for your online success - smarter processes, personalised experiences, more sales. Future-proof and efficient!
Get an overview of our projects in the areas of digital strategy and eCommerce consulting, development of eCommerce solutions and managed cloud services as well as digital marketing.
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Asking questions costs nothing! Can we assist you with a problem? Or are you interested in collaboration? Or do you have any remaining questions? Please don't hesitate to reach out to us! We are here to help!
Phone Number:+49 3641 3 16 10 20
E-Mail:hello@smartcommerce.de
+49 3641 3 16 10 20hello(at)smartcommerce.de
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