Lusill Gebauer, Customer Service
+49 3641 3 16 10 20
DXPs enable consistent & personalised digital experiences across all platforms - and - for all users. DXP is more than just a buzzword - it is a signpost for true customer centricity.
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+49 3641 3 16 10 20hello(at)smartcommerce.de
A Digital Experience Platform (DXP) is a platform solution designed to create cross-channel, unified, and personalized experiences for customers and partners. It enables seamless and intelligent integration of various systems to ensure consistent digital communication across all touchpoints.
When exploring DXPs, one cannot overlook a central component: the Content Management System (CMS). In traditional monolithic CMS solutions, content such as text, images, and videos is managed and primarily published on a website. However, in today’s omnichannel world, this approach is no longer sufficient. Companies need to deliver content across a wide range of digital touchpoints, including websites, online shops, apps, social media, email, virtual commerce (AR/VR), chatbots, and voice assistants.
To meet this challenge, DXPs have emerged—offering a more powerful headless CMS approach. In this model, the CMS serves as a central content repository, while content is flexibly delivered to various channels via APIs.
However, a DXP goes far beyond a CMS: it connects diverse systems such as e-commerce, CMS, CRM, PIM, and marketing automation, thereby creating an intelligent, seamless, and personalized customer journey. Each DXP is tailored to the specific needs and requirements of the individual organization.
A study by Forrester Research in 2022 found that customers can achieve a return on investment (ROI) of 370% after implementing the DXP (the study referred to Optimizely's DXP), with a payback period of 8 months.
A Digital Experience Platform (DXP) is the key to seamless, personalised customer experiences. However, not every DXP is suitable for every company. In addition to the existing system landscape, important selection criteria include requirements for scalability and integration capability, user-friendliness and personalisation. Choose a solution that supports your business objectives, automates processes and offers a flexible, future-proof architecture. We can help you find the optimum DXP for your company!
To the DXP system selection
Let us help you find the perfect digital experience platform system that meets your requirements and drives your business forward!
Thanks to customized customer portals, choose an efficient and user-friendly platform for direct exchange and improved customer experience.
Manage content quickly, flexibly and scalably with our content management systems - for an optimal user experience and maximum efficiency.
Develop customized mobile apps that inspire customers and drive your business forward on mobile - quickly, efficiently and user-friendly.
Whether software development or eCommerce solutions - we develop customized applications that are perfectly tailored to your needs and goals.
Use the potential of the Internet of Things (IoT) to optimize processes, collect data and future-proof your business through intelligent networking.
Using virtual reality and augmented reality to create unique, immersive shopping experiences and inspire customers in a whole new way.
We start by jointly analysing your business goals, customer requirements and market conditions. We record the customer journeys and identify all relevant touchpoints. We review the existing system landscape, clarify technical dependencies and define clear key performance indicators (KPIs).
Based on the findings, we develop a DXP strategy that is tailored to your target group and your business objectives. We create detailed customer journeys and plan the personalisation options. We also take into account the seamless integration of content, commerce and customer data management.
We support you in selecting the optimal technological platforms (e.g. CMS, PIM, Commerce, CDP). We support you in deciding between a monolithic suite DXP and an open DXP with a best-of-breed approach. We evaluate the requirements together with you in order to find the optimum solution.
The first release is carried out as a minimum viable product (MVP) in order to obtain feedback quickly and make targeted optimisations. We implement the core functions and ensure a rapid market launch. Performance and user experience are continuously monitored and adjusted.
After the successful go-live, we take over the support and further development of your DXP. We take care of technical maintenance, regular updates and the integration of new functions. This ensures that your DXP remains agile and adapts dynamically to new market requirements and customer needs.
Get an overview of our projects in the areas of digital strategy and eCommerce consulting, development of eCommerce solutions and managed cloud services as well as digital marketing.
To our projects
Asking questions costs nothing! Can we assist you with a problem? Or are you interested in collaboration? Or do you have any remaining questions? Please don't hesitate to reach out to us! We are here to help!
Phone Number:+49 3641 3 16 10 20
E-Mail:hello@smartcommerce.de
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