Andrea Raab, Customer Service
+49 3641 3 16 10 20
Your future is connected - Connect sales channels, improve the customer experience and increase your competitiveness - with proven solutions from the field.
Omnichannel commerce means providing customers with a consistent and uniform omnichannel customer journey across all sales channels. Whether in the field, in the web store, via app or by phone - all touchpoints are seamlessly connected. The result is a consistent, data-based and personalized omnichannel customer experience that maximizes both convenience and efficiency.
Omnichannel management is becoming a key strategic competence for B2B companies: those who intelligently combine digital and personal channels gain loyalty, increase sales and secure a clear competitive advantage.
The omnichannel platform at FÖRCH offers the company modern solutions with numerous innovative features for its B2B wholesale customers, without replacing the proven relationship between customer and field service. Rather, the traditional sales force has been supplemented by digital sales channels that pursue digital customer needs and tap into new target groups.
Today, the entire company benefits from a 360-degree view of the customer and the customers themselves, from individualized, customizable channels and an all-round digital package with the highest possible service quality. The chosen multisite approach makes it possible to launch the achieved standard for other countries as well.
Get to know more
FÖRCH is one of Germany's leading suppliers of products for trade and industry. With a profound eCommerce strategy, FÖRCH has worked with Smart Commerce to develop a modern online shop and a future-proof eCommerce architecture for its international business. Find out more about the project and the ongoing collaboration in our success story!
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Lack of a 360-degree view of the customer
Data silos in system landscapes
Different information on different channels
Non-transparent delivery times and stock levels
High manual effort in order processing
Omnichannel solutions eliminate precisely these problems: They integrate all relevant systems and channels into a central omnichannel model that puts the customer at the center.
✔ Consistent data on all channels – webshop, app, field service & call center
✔ Personalization thanks to customer-specific prices and product recommendations
✔ More efficient processes through eProcurement, role and rights management
✔ Mobile working with PWA, Spartacus frontend and live synchronization
✔ Stronger customer loyalty through intelligent omnichannel customer experience management
Omnichannel experience not only increases conversion, but also customer satisfaction and repurchase rates – especially in the complex B2B omnichannel environment.
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Our experience in digital strategy consulting is based on numerous successful projects and just as many successful, individual strategies that our clients have implemented (with or without us). The results and measurable competitive advantages that our work has achieved speak for themselves. See for yourself!
The new omnichannel solution complements the FÖRCH sales force with digital sales channels that meet digital customer needs and open up new target groups. The entire company benefits from the desired 360-degree view of the customer and the customers themselves from individualized, customizable channels and an all-round digital package with the highest possible service quality.
The omnichannel platform forms the technical basis for the Group's international e-commerce and supports both classic purchasing processes and individual workflows. Thanks to the connection to existing SAP systems and the expansion of company-specific functions, BERNER now has a stable architecture that can be further developed and adapted to new market requirements. Smart Commerce has thus created an infrastructure that is sustainable in the long term and contributes to the strategic goals of the BERNER Group.
Together with Smart Commerce, fischerwerke has built a state-of-the-art, composable commerce-based omnichannel platform that has given fischer a leading market position in digital commerce. At the heart of the solution is the myfischer platform, which offers B2B customers a personalized self-service experience. Through a consistent customer centricity strategy, a scalable, future-proof eCommerce infrastructure has been created that goes far beyond an online shop.
To our projects
1. Analysis & Goal Setting
We analyze your existing landscape and define a viable omnichannel model – tailored to your processes.
2. Create a technical basis
With proven strategies and modern omnichannel software architectures, we build scalable systems for the future.
3. Agile implementation
With experience from numerous projects – e.g. FÖRCH – we implement your omnichannel strategies step by step and in a practical way.
4. Scale internationally
Thanks to the multisite approach, your solution can be easily rolled out to new countries, languages and currencies.
5. Further development and support
Whether updates, feature expansion or support – we accompany you in the long term and turn your shop into a networked platform for true omnichannel e-commerce.
To your free consultation
We focus on empowerment and value long-term partnerships in eCommerce.
Discover our unique consulting approach for your online success.
Maximise your eCommerce potential with our Digital Experience Platform - personalised experiences, seamless integrations, more conversions!
We develop & implement customised e-commerce systems for you with leading technology partners.
Optimise your product management with our PIM services - centralised, efficient, error-free. More consistency, less effort!
Modern public cloud solutions with maximum automation for operating efficient e-commerce systems.
Use artificial intelligence for your online success - smarter processes, personalised experiences, more sales. Future-proof and efficient!
We would be glad to provide advice and support on your journey to long-term eCommerce success. Our eCommerce experts are eager to hear about your project!
Phone Number:+49 341 99 15 36 00
E-Mail:hello@smartcommerce.de
+49 341 99 15 36 00hello(at)smartcommerce.de
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