Lusill Gebauer, Customer Service
+49 3641 3 16 10 20
AI systems provide users with enormous competitive advantages by analyzing the consequences of previous actions and working autonomously. As your full-service partner, we are happy to advise you on possible applications and existing tools, and we work with you to develop customized solutions tailored to your company.
Examples of eCommerce processes that can be optimized with AI:
More than 90 percent of (U.S.-based) eCommerce companies use artificial intelligence. The majority are satisfied with the results."
Artificial intelligence has the potential to transform the world of work. Gradually, it's becoming clear how companies are using artificial intelligence, where reservations exist, and where efficiencies can be created. The second ECC CLUB Study 2023 surveyed marketing and sales employees for their opinions and experiences with AI. Topped off with practical impressions from ECC CLUB Platinum members, the result is an insightful study on the status quo and a cautious look into the future.
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AI can fundamentally be used throughout the entire customer journey. But which applications are truly meaningful, and which provide real value for you and your customers? As a full-service eCommerce provider, we help you identify, implement, and effectively utilize AI solutions in five steps. Together, we work to establish long-term competitive advantages for your business. Here's our approach:
Customer Journey Mapping: Before implementing AI, we recommend mapping the customer journey to identify key touchpoints, weaknesses, and opportunities for improvement where AI solutions can assist. A visual representation of the customer journey makes it clear where the use of AI will be most effective.
Data Assessment: Clean and accurate data is the foundation for AI-driven insights. The first step is to evaluate your available data sources and their quality. We help you identify and address gaps in data collection.
Identifying Use Cases: We analyze which use cases promise the greatest value from AI, given all available information—such as personalized recommendations, dynamic content optimization, or automated customer service. Together with you, we then prioritize these use cases.
4. Clear Goal Setting: We define the objectives to be achieved through the use of AI within the customer journey—whether it's improved customer retention, increased revenue, higher conversion rates, or enhanced customer satisfaction. Ideally, these goals are tied to specific metrics (target revenue, percentage increases, etc.).
5. Selecting Suitable AI Solutions: For the previously defined use cases, we identify the most suitable AI tools for you. Whether it's machine learning algorithms, natural language processing, or predictive analytics, the selected tools should meet the specific requirements to achieve the defined objectives. This is where the expertise and experience of our consultants and development team play a key role.
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We support you in selecting, implementing, and training your chosen AI solutions.
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Discover how our expert teams leverage years of experience and best-practice know-how to develop tailored solutions. Together with our technology partners—including SAP Commerce Cloud, Spryker, Intershop, and Sitecore Commerce—and specialized providers for address verification, payment processing, and fulfillment, we craft individualized eCommerce strategies and bring them to life with innovative ideas. You have full transparency into our work at all times and can count on excellent results.
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Artificial intelligence is revolutionising personalisation in eCommerce. AI-based recommender systems are the key to customised product recommendations that not only increase customer satisfaction, but also significantly boost conversion rates. Our whitepaper provides you with a comprehensive guide on how to select and successfully integrate the right solution. Discover use cases, proven AI systems and optimisation strategies to unlock the full potential of your platform and secure lasting competitive advantages!
1. Optimized Platform Selection Choose an AI chatbot platform with eCommerce integrations, NLP, and ML capabilities, as well as top-tier data protection standards.
2. Efficient Training and Data Collection Gather training data and fine-tune the AI model to deliver accurate responses.
3. Seamless Integration Integrate the chatbot with your eCommerce platform and provide omnichannel support for a consistent customer experience.
4. Smooth Implementation Begin with a pilot test and then roll out the chatbot for all users.
5. Continuous Optimization Monitor interactions, iteratively improve the AI model, and personalize recommendations based on feedback and data.
6. Superior User Experience Design an engaging UX that allows customers easy navigation and access to information.
Discover how an AI chatbot can drive your business forward!
Business Intelligence (BI) is essential for companies to unlock the full potential of digital channels. BI consolidates and analyzes data from eCommerce, social media, and other digital sources to deliver actionable insights. Real-time analytics enable data-driven decisions, enhance the customer journey, boost efficiency, and reduce costs. Companies that embrace BI secure long-term competitive advantages and drive sustainable digital growth.
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Get an overview of our projects in the areas of digital strategy and eCommerce consulting, development of eCommerce solutions and managed cloud services as well as digital marketing.
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Asking questions costs nothing! Can we assist you with a problem? Or are you interested in collaboration? Or do you have any remaining questions? Please don't hesitate to reach out to us! We are here to help!
Phone Number:+49 3641 3 16 10 20
E-Mail:hello@smartcommerce.de
+49 3641 3 16 10 20hello(at)smartcommerce.de
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