bosch Petfood

With over 60 years of experience, Bosch stands for tradition in the production of high-quality pet food products for dogs and cats. Located in the beautiful Baden-Württemberg region of Germany, the company manufactures premium pet nutrition. The well-being and health of pets are at the forefront of their mission. Bosch places a strong emphasis on the highest quality of raw materials and strives to use regional sources for their product creation. Over 900 employees are dedicated to enhancing scientifically formulated recipes with diverse and high-quality ingredients, using state-of-the-art production and packaging facilities to achieve the highest digestibility and acceptance. These more than 900 employees have a commitment to maintaining top-notch quality continuously. And it is this very quality that should also be digitally accessible.

To customer homepage

[Translate to Englisch:] Logo Bosch Tiernahrung

Project Goals

The jointly defined goal was to digitally optimize Bosch Pet Food's marketing team for the future and equip the team with the necessary skills and methods.
Milestones established in this process included:

  1. Developing specific goals and KPIs in digital marketing.

  2. Creating a multichannel digital marketing strategy encompassing social media, email marketing, influencer marketing, and search marketing.

  3. Establishing an editorial plan for social media content.

  4. Defining a media budget plan for better expense and result planning.

  5. Implementing a "Training on the Job" program to bring competencies into the team while providing operational support.


Thanks to the support from Smart Commerce's Digital Consulting Team, Bosch Pet Food can now:

  1. Effectively manage digital channels through precise KPIs and reporting.

  2. Access a successfully built social media community and a newsletter distribution list with high-quality content.

  3. Plan expenses and results more effectively through the budget plan.


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