The potential analysis describes the structured examination of additional turnover and additional result potentials of an eCommerce platform. Initial reviews first illustrate the relevant online shop core processes and components:
The offer process, search process, checkout funnel, customer account access and the entirety of all personalized website parts are examined in detail.
Business Logic Review:
Recording and analysis of existing business logics for personalization and individualization.
Optional measurement or recording of existing performance data and algorithmic derivation of open potentials on all digital channels.
Analysis of the central application parts of the online shop (search, recommendation engine, CDN´s, image server,...).
Analysis of existing content standards (text, images, video).
Based on the review results, a realistic estimate of achievable improvements in key business metrics and the resulting realistic latent additional revenue potential is made along the implementation of a proposed optimization project portfolio.
For the project portfolio presented, a differentiated projection of successively occurring effects on results is developed in close cooperation with the customer's internal corporate controlling: Designation of existing additional earnings (EBT) potential. The resulting reliable and sound planning and decision basis supports the rapid implementation of business optimizations in the best possible way and realizes serious improvements in profitability in eCommerce, which is usually accompanied by a doubling of comparable conversion rates already in the two-year period. On request, Smart Commerce provides all necessary skills, resources and services for the planned realization of the developed optimization portfolio, i.e. ensures the improvement of the identified additional revenue and additional result potentials.