The potential analysis describes the structured examination of additional turnover and additional result potentials of an eCommerce platform. Initial reviews first illustrate the relevant online shop core processes and components:
The offer process, search process, checkout funnel, customer account access and the entirety of all personalized website parts are examined in detail.
Business Logic Review:
Recording and analysis of existing business logics for personalization and individualization.
Optional measurement or recording of existing performance data and algorithmic derivation of open potentials on all digital channels.
Analysis of the central application parts of the online shop (search, recommendation engine, CDN´s, image server,...).
Analysis of existing content standards (text, images, video).