Achieving your eCommerce goals requires modern eCommerce platforms, which are usually built up modularly from 'best-of-breed' subsystems, integrate robustly into your company's existing IT landscape and offer flexible customer, product and country-specific adaptation options so that the storefront of your online shop can meet the specific requirements of the focused market segment. The following figure shows an example of an eCommerce operating environment or system landscape as we have already set it up for various customers.
When implementing eCommerce platforms, established standard software products are usually adapted to the respective customer requirements and integrated into the customer system landscape; the core is the eCommerce application or eCommerce standard software. Significant expenses relate to the following four areas:
Project management and setting up the project infrastructure (e.g. adapted development environment, test infrastructure with test data, operating infrastructure).
Customizing, i.e. functional adjustments to standard software products (e.g. the development of a non-existent social media functionality)
System integration with third-party systems (e.g. connection to Enterprise Resource Planning (ERP) systems)
In addition to the core, the eCommerce application, important systems for the eCommerce platform CMS and/or PIM or PCM must be integrated to present product and catalogue details clearly. These are texts, pictures, videos, additional materials for download or sharing. In addition to its uniform use, the content used can also be specifically adapted to customer groups. An important system besides the eCommerce platform is the ERP system. It provides prices, discounts, availability, delivery and shipping cost details for the eCommerce platform. This information is relevant to purchase orders and is used in subsequent processing. That's why seamless system integration between ERP and the eCommerce platform is a prerequisite for success. All results and data that are created during the purchase order must flow back into the ERP system. Customer data is enriched with new information and orders must be processed quickly. The process chain extends to risk management and returns processing. The search application or onsite search is also an important tool in the eCommerce platform for increasing sales. It also provides relevant product suggestions in case of input errors, leads the customer to products and has a significant influence on the conversion rate.
Smart Commerce has experience with many leading manufacturers, but is manufacturer-independent. We have already integrated the following manufacturers/systems: Intershop Commerce Suite, SAP Hybris Commerce, Sitecore Commerce and Experience Manager, Adobe Experience Manager, Omikron FACT-Finder, Apache SOLR, SAP ERP, Microsoft ERP, and more.