Andrea Raab, Customer Service
+49 341 99 15 36 00
Whether Scrum, Kanban or other project procedures - one thing is always the same with us: good planning, solid technology, secure operation and constant optimisation. Everything for your success in eCommerce.
Our principle explained simply
+49 3641 3 16 10 20hello(at)smartcommerce.de
This principle underlies all our projects and guarantees the sustainable and future-proof success of our eCommerce projects.
The goals and requirements of our clients are at the center of developing each individual eCommerce strategy.
In a holistic approach, we analyze your potentials and strengths and tailor them to your company's strategy.
We identify the business case for your company and develop a realistic eCommerce plan for your online business and, if applicable, your omnichannel vision based on specific requirements.
We support you from conceptualizing and evaluating business models within the entire eCommerce environment to developing a detailed eCommerce requirements specification as the foundation for the software solution.
We are familiar with leading technology and platform providers and conduct an eCommerce platform selection, including all associated systems such as address verification, payment processing, or fulfillment, for your project.
Excellent eCommerce strategies, concepts, requirement specifications, and implementation plans require professional execution. Typically, we tailor established standard software products such as Intershop, SAP Commerce Cloud, or Sitecore Commerce to the specific requirements of our clients and integrate them into existing customer systems. We also specialize in migrating legacy systems to state-of-the-art systems, which is a core part of our business.
During implementation, our experienced project managers, web designers, developers, and strategic consultants work closely together. This ensures transparent project infrastructure setup, web design of the online shop (particularly the storefront), system integration with third-party systems, and customization—functional adjustments of standard software products. Our project-experienced staff are knowledgeable about the best eCommerce standard software products and utilize the most suitable configuration and optimal customization for implementing customer-specific systems.
After a successful implementation, we conduct structured reviews. This allows for continuous optimization of the eCommerce architecture, its implementation, and code quality. It improves performance and ensures a scalable, performant, and operational software design.
To achieve success in eCommerce, you also need a smart and efficient technical operation that supports your growth. In order to help you make the most of your eCommerce platform, we take care of the technical operation of your systems. Alongside modern incident management systems, we utilize a ticketing system through which we transparently work on solutions. Should any issues arise, you can reach our help desk 24/7.
To provide you with great flexibility and minimize hardware costs, we offer the operation of your online and eCommerce platforms in the cloud. We employ the concept of continuous enhancement, which was developed in collaboration with the University of Leipzig. To ensure the seamless operation of your systems and maximize the potential of your products, we utilize modern approaches for high availability, conduct routine load and performance tests, and leverage proven methods such as the DevOps strategy or a knowledge base where we consolidate and share our project experiences transparently.
To optimize eCommerce, continuous improvement is essential. This is often referred to as the continuous improvement cycle or the path to the "ideal eShop." It involves making adjustments and analyzing and measuring their impact, as well as identifying better alternatives through testing.
We have various options available for improvement, and we utilize them based on the specific needs of each client project. A/B testing is a method where two versions of an eCommerce system, the original version and a modified version, are compared and evaluated by a machine in an unemotional manner. Multivariate testing involves changing multiple variables and testing their effectiveness. User experience testing involves the participation of actual users. Different user types perform typical tasks on an eCommerce testing platform, and our experts identify usability weaknesses. Web analytics is used to examine the effects of adjustments on visitor behavior on websites. This allows for analysis, optimization, and control of eCommerce processes. The use of additional tools enables us to measure a wide range of eCommerce metrics and marketing actions. Professional conversion rate optimization is a central aspect of continuous improvement. Ongoing optimization of other business KPIs extends across all eCommerce areas, including online product range, the eShop itself, online marketing, and service and fulfillment. In a business performance review of an existing eCommerce system, we comprehensively analyze and compare these eCommerce metrics across online offerings, the customer experience in the online shop, online marketing, and multi-channel services. Personas represent different user groups of your eCommerce solution. Developing personas is a User-Centered Design method to keep the target audience in mind. They help the team put themselves in the shoes of potential users and maintain that perspective throughout the entire design and development process.
Finally, based on these principles, our experienced project managers, in collaboration with you, select the best approaches, considering the cost-benefit analysis.
Get an overview of our services in the area of digital strategy and eCommerce consulting, development of eCommerce solutions and managed cloud services.
To the solution
The Smart Commerce mission is to enable long-term eCommerce success for our customers. We achieve this through a team of excellent eCommerce experts and strong technology partners with the right solutions for your needs.
The powerful Intershop platform offers high scalability, integratability and flexibility. It maps different business models (such as B2C and B2B) comprehensively and adapts easily to your needs.
The Spryker Commerce OS is a fully modular B2B and B2C eCommerce technology with modifiable applications and API-based integration. With Spryker, you can integrate all conceivable touchpoints in the future and present your individual eCommerce processes clearly.
SAP Commerce Cloud is a high-performance eCommerce solution for companies operating in B2C and B2B. Highest flexibility is offered through the modular structure.
The Sitecore® Experience Platform is one of the most innovative solutions on the market and, in addition to classic web content management, it also offers extensive possibilities for customer experience management.
The cloud-based eCommerce solution creates the basis for maximum scalability and flexibility with its headless approach.
The cloud-native digital commerce platform is the all-in-one package for B2B and B2C companies with high demands on their digital business.
Take the path to the meta-verse with our partner rooom. Inspire your customers with virtual showrooms and events as well as fascinating shopping experiences with 3D product models and VR and AR integrations. Resource-saving and immersive.
FACT-Finder is the worldwide leading solution for onine-search. See for yourself!
Emarsys enables users to create, scale and maximize their business success with cross-channel campaigns and activities.
Learn more about your users while keeping an eye on data protection. It's easy using the comprehensive analytics platform from our partner PIWIK Pro.
As a globally leading content management system (CMS), WordPress provides a strong foundation for businesses of any size.
As the leading eCommerce solution for WordPress, WooCommerce offers fundamental eCommerce capabilities for businesses of any size.
As a leading omnichannel store solution for globally successful brands, NewStore is an optimal choice for companies that combine digital and physical distribution channels, delivering a unified brand experience across all touchpoints.
The right setup for every industry. Rely on our expertise and start your eCommerce success with us.
Together we develop, launch and implement holistic eCommerce strategies for B2B wholesalers. Well-known wholesalers already rely on our expertise and our holistic approach.
Whether eCommerce strategy or specific digital marketing project. Trust in our expertise and start your online success with us.
We offer you well-founded eCommerce strategies that consider opportunities and risks and create the basis for scalable solutions specifically for manufacturers. Trust our expertise.
We are digitalisation experts for the construction industry. Customers like fischerwerke, FÖRCH, Seefelder and many more trust our expertise as a long-term partner.
When companies decide on eCommerce solutions, all departments are involved and in demand. But the focus on processes and the demands on them can be very different. We bring all requirements together and create the right added value for each department.
eCommerce leaders need to ensure that your online business runs smoothly and generates maximum revenue. We provide a robust and reliable platform, customised to your needs and those of your customers.
We work with you to develop an e-commerce strategy that fits your IT systems and provides maximum flexibility and control. Take advantage of the latest technologies and experience seamless integration with existing systems.
We offer marketing expertise in operational and strategic areas. We develop your comprehensive and long-term marketing roadmap and empower your team to implement it independently.
React quickly and specifically to customer needs and support sales processes in a meaningful way: Take advantage of the opportunity to shape digital sales channels successfully and sustainably!
Our Smart Commerce board members have built eCommerce companies from the ground up. With their experience, we provide our customers with sustainable growth and the necessary competitive advantages. From experience we create success.
Digitalisation is a marathon, not a sprint. That's why we offer long-term perspectives with step-by-step optimisation – sustainable and data-centric.
Both B2B and B2C companies, depending on their level of digitalisation, face problems and potential that they need to evaluate and focus on. Our experts bring projects forward in a targeted manner and integrate them into your overall strategy in the long term.
We carry out your changes and migrations as planned. Secure, risk-free and cost-effective. Trust our experienced migration experts.
Satisfied B2B customers demand B2C service offerings. We offer both. Thanks to our eCommerce expert teams, we develop, operate and optimise your future-proof online shop.
Create measurable added value for your own company and for your customers with your B2B customer portal!
Composable Commerce offers you a flexible, scalable, cost-effective, and interoperable solution that can easily adapt to your business requirements!
Get an overview of our projects in the areas of digital strategy and eCommerce consulting, development of eCommerce solutions and managed cloud services as well as digital marketing.
To our projects
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