Smart Commerce is excited to announce a strategic partnership with commercetools.

Jena, August 7, 2023 - Smart Commerce announces a strategic partnership with the renowned pioneer in Headless Commerce, commercetools.

commercetools is the world's leading commerce platform based on the MACH principles (Microservices, API-first, Cloud-native, and Headless). The platform not only provides unparalleled innovation but also exceptional flexibility and scalability compared to other eCommerce systems. This partnership seamlessly expands Smart Commerce's solution portfolio by incorporating commercetools.

Founded in 2006 by Dirk Hoerig and Denis Werner, commercetools introduced the groundbreaking Headless Commerce platform shortly thereafter. For over a decade, commercetools has been assisting businesses in shaping and realizing their online shops in the eCommerce sector.

Built on a modern Microservices approach, commercetools offers complete control over the eCommerce stack. By breaking down applications into independent Microservices, individual functions can be optimized without affecting the overall operation. This allows for faster and more efficient implementation of changes and updates without compromising system stability. Particularly in the Omnichannel space, commercetools excels by providing a seamless shopping experience across various channels. Customers can purchase products online, through mobile devices, or in physical stores, yet still enjoy a consistent shopping experience.

Sebastian Wetzel, Sales Expert at Smart Commerce, emphasizes, "The flexible architecture and seamless integration of commercetools allow us to effortlessly meet complex customer requirements. Thanks to the technology's Microservices architecture and the diverse complementary capabilities of the commercetools ecosystem, we can fully leverage our customers' potential."

Collaborating with commercetools enables Smart Commerce to ensure even more precise adaptations to individual customer requirements.

What's even more exciting is that we can not only announce the partnership but have already secured our first significant B2B customer together with commercetools. The project implementation began in mid-August.


About Smart Commerce:
Smart Commerce SE has been empowering its clients as a digital trailblazer for over 10 years with individual and innovative approaches to maximize their online success. Supported by the expertise of leading eCommerce and Digital Consulting teams with profound eCommerce experience and technical expertise in core areas such as eCommerce platforms, eCommerce Cloud, CMS, CRM, and Digital Marketing, we assist over 20 clients with sustainable, user-centric, and data-centric solutions. Together, we transparently and individually shape the digital transformation tailored to the needs of our clients, thanks to agile and future-oriented methods.

About commercetools:
The technology company commercetools, headquartered in Munich with locations in Europe, Asia, and the USA, is a market leader with its SaaS solution of the same name. Today, some of the world's most well-known brands and companies rely on the powerful, flexible, and scalable eCommerce solutions from commercetools. Utilizing the Headless Commerce approach, they operate in a growth-oriented manner and stay one step ahead in the ever-changing digital commerce landscape. As a pioneer of the MACH architecture (Microservices, API-first, Cloud-native, and Headless), commercetools provides its customers with the flexibility to implement innovations and changes in real-time, connect online and offline channels, increase revenue, and future-proof their eCommerce business.

Media Contact:
Smart Commerce SE Ingo Körber Board Member Naumburger Straße 25 04229 Leipzig +49 341 99 15 36 00 www.smartcommerce.depr(at)

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