Smart Commerce has developed a 3D visualization solution for online shops based on the OXID platform.

The rooom 3D Product Viewer is now available for OXID eSales.

OXID, rooom, and Smart Commerce have implemented a groundbreaking 3D extension for the OXID platform. This allows for easy, universal, and fast 3D product visualization in thousands of OXID shops. The configuration of the visualization is done directly through the OXID system's back office.

The "rooom 3D Product Viewer" presents products online in a more illustrative way than ever before. Shop visitors can view each product from all sides and project it into rooms with a click using Augmented Reality. The 3D visualization supports the purchase process, increases customer interest in the product, and reduces returns. In the next step, the integration of 3D spare parts search will be implemented, allowing for quick part selection, for example, in complex 3D representations of machines or equipment.

There are no special hardware requirements for the visualization on end devices. The 3D Product Viewer, combined with the very "fast" OXID Storefront, ensures smooth and fast three-dimensional product display with short loading times.

"Through this integration, our self-service platform for 3D visualizations is now available to OXID shop operators," says Hans Elstner, CEO of rooom AG. "The rooom 3D Product Viewer is particularly user-friendly for spare parts search in 3D models. Ordering is done with a click directly from the model," adds Henry Göttler, CEO of OXID. "The development cooperation of the three companies creates new practical possibilities and experiences in B2B and B2C commerce," says Dr. Ludger Vogt, CEO of Smart Commerce.

Free image material for the announcement: Link


About Smart Commerce: Smart Commerce SE offers complete services for planning, building, and operating high-end eCommerce platforms. The company is dedicated to the long-term online success of its business partners. With eCommerce-experienced experts and specialized technical know-how in leading eCommerce platforms, Smart Commerce realizes all-encompassing eCommerce processes, from online shops to web analytics. The Smart Way is the corporate culture: All employees are shareholders, shapers, and control organs. They hold shares in the SE and actively shape the company from job-specific decisions to entrepreneurial values, goals, and leadership principles.

About OXID eSales AG: With around two decades of expertise and thousands of eCommerce installations, OXID eSales AG is one of the leading providers of eCommerce software in the German-speaking region. Numerous well-known and successful customers from the B2C and B2B sectors and various industries appreciate the reliability, scalability, modularity, and quality of the OXID platform. Customers benefit from the flexible customization options within the standard software (fast implementation time, low costs), the expertise of over 100 certified OXID solution partners during implementation, and ongoing contact with support and development from the manufacturer. OXID projects stand for longevity and success.

About rooom AG: rooom AG is a globally operating startup based in Germany. Founded in 2016, it offers Enterprise Metaverse Solutions for creating, managing, and promoting interactive 3D, AR, and VR experiences. The technology is easy to use for business and end customers, requires no special hardware or software, and is available on almost any device. With the rooom platform, 3D and AR product presentations, virtual showrooms, 3D tours, and digital events can be easily and quickly implemented. The rooom AG has already received more than 25 awards and prizes for its Metaverse solutions.


Smart Commerce SE
Ludger Vogt
Steinweg 10
07743 Jena
03641 3161020 

For further information or media inquiries, please contact:
Tower PR
Heiner Schaumann
Mälzerstraße 3
07745 Jena
03641 87611-80

[Translate to Englisch:] rooom Integration für Oxid von Smart Commerce

Sign up for our newsletter now!

Dive into the world of eCommerce with the Smart Commerce SE Newsletter and stay always up-to-date. To get started, simply sign up with your email address.